AdOps Basics

 SL. No:

 Standard Banner

 Rich Media

 1

 Standard banners are simple banners of gif, jpeg or flash. They usually include text with a visual such as a logo or a graphic

 Rich media are those ad which has audio/video in it, i.e. rich with its behavior

 2

 Less in size, advantageous when the purpose is only branding

 Heavy file size

 3

 Less or almost no interactivity i.e. STATIC

 Highly interactive i.e. DYNAMIC

 4

 5

 These only have one interaction i.e. on click it leads to advertiser landing page

 It can have number of interactions