Difference between Site-Centric measurement and Ad-Centric Measurement :-
Site-Centric Measurement
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Ad-Centric Measurement
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1
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Site centric measurements are site based and the counts are derived from a web property’s
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Ad centric is based on Ad server’s logging processes
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2
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Site-Centric measurement represents basic metrics like page-views, unique browsers, or time spent.
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Ad-centric represents metrics like click-through, ad specific activities are included
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3
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The data is always collected by the website owner
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The data is collected by the ad server owner
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4
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Audience measurement derived from web server and page tag logs.
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Audience measurement derived from a 3rd party ad server’s own server logs
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