| Ad Serving | Ad Tracking | |
1
| In this, the creative is hosted in an Ad server and Ad tags are shared with the Publisher | In this, creative are hosted at the publisher end, only impressions and click tracker are shared by the advertiser/agency with the publisher. |
2
| It provides us all the details like impressions, clicks, verification and attribution data. | It doesn’t provide verification and attribution data since creative are hosted at publisher end |
3
| We can exceed the weight limit of creative since creative are hosted at our server | In this we have to develop the creative as per publisher ad specs |
4
| The bigger advantage of ad serving over ad tracking is that it gives us control and check if our ad is appearing at the right place | The control is completely with the publisher and for any change, the dependence is on publisher who is hosting the creative |
5
| Post impressions or post clicks activity is very important for advertisers today and is feasible when the ads are served at advertiser end | Tracking does not help in detailed post impressions or post click activity data |
6
| Ad tags are little difficult to be manipulated, if done by the vendors it can be easily caught | Ad trackers can be easily manipulated and can be misused |
7
| Reporting is seamless | Maximum of the time you are dependent on publisher to get the final reports |
8
| Creative optimization is easy to manage as the creative control is the one who is serving it | Creative optimization is managed by the publisher as they are the one who is serving the creatives |
Showing posts with label Advertising Dictionary. Show all posts
Showing posts with label Advertising Dictionary. Show all posts
Friday, September 29, 2017
Difference between Ad Serving and Ad Tracking
Contributing Editor Ivan
September 29, 2017
0
Difference between Advertiser and Publisher
Contributing Editor Ivan
September 29, 2017
0
| Advertiser | Publisher | |
1
| An advertiser is the one who pays the money to get his advertisements shown | A publisher is the one who gets money for showing the ads on his site |
2
| An advertiser owns or controls the actual product or service that is being advertised because as he is the one who commands the product advertising | The publisher advertises the actual product or service and drives the user to the advertiser page to fill out the form or make a purchase or read more details on the product. |
3
| Advertiser is also known as a retailer or merchant | Publisher can be an affiliate or reseller or basically a site promoting businesses |
4
| Makes money by ROI, i.e. by selling the advertised product | Makes money by publishing the advertisement |
5
| The ones who used Google AdWords is an advertiser always | The ones who signs up in AdSense is called as publishers where they get paid for running ads |
Ad Verification and Ad Validation
Contributing Editor Ivan
September 29, 2017
0
| Ad Verification | Ad Validation | |
1
| Ad verification is the process of checking the banner or the Ad is appearing at the right place i.e. right web page so that it can catch the right audience | Ad Validation is a tool/process that provides automatic validation (quality assurance) of online ads for publishers, advertisers, agencies and ad networks. |
2
| In simple words ad verification is verifying of ads before it renders on a page. | Ads validation is a check on the number of features of an ad so that it does not create any problem for publishers (mainly), advertisers, and agencies too. |
3
| It automate the QA process of checking the ads appearing on intended websites | It automate the QA process of checking the ad tags |
4
| This process save the wastage of impressions | This process saves time in checking the ads |
5
| Ads are not checked internally | Technical aspects of ads are checked like CPU usage, click tag format, frame rate, flash version, etc. |
6
| It’s a best technology when the ads have to spread across hundreds or even thousands of sites. | It’s a best technology when there are number of ads to check , saves too much of manual work |
7
| Geographic check | They work irrespective of location |
Ad Server and Ad Network
Contributing Editor Ivan
September 29, 2017
0
AD SERVER
|
AD NETWORK
| |
1
| The equipment that brings up the ad to potential customers is called an Ad server | Ad network is a company that connects advertisers to web sites that want to host advertisements |
2
| In simple words, Ad server is a tool used by ad agencies and/or clients to facilitate ad trafficking and to provide reporting on ad performance | Ad networks are a single buying opportunity for media buyers and an opportunity to access advertising market for small publishers |
3
| Ad server is a part of an ad network. | Every ad network has their own ad server |
4
| There are two main types of ad server – Local ad server and remote ad server | There are mainly three different types of ad networks – vertical , horizontal , and targeted networks |
5
| The ad servers provide data like impression served, number of clicks, CTR , leads, etc. | The ad network provides data to client retrieved from an ad server (every campaign has its own data) |
6
| The use of best ad server provides consistent and maximized feature like action tracking (post-click activities) such as sales, leads, downloads, engagements , video tracking , etc. | The use of a best ad network allows an advertiser to assure that their ads are placed on the best possible website to target their ads towards their target market |
