AdOps Basics: Ad Server

Showing posts with label Ad Server. Show all posts

Thursday, October 5, 2017

Macros Insertion 3

Contributing Editor Ivan October 05, 2017 0

What ‘s the next step when you get a new type of third-party tag, definitely it’s inserting of the macros in the code as without the macros the clicks and the impressions won’t be counted, so let’s make it easy for you and lessen your workload.

Today there are numbers of hird party tags in market, and any small mistake embedding the macro it will create discrepancy.So just to make you sure of what you are doing, I will put up some third party code with their macros so that it saves our campaign !!

NOTE : For tracking of clicks I have used variable as CLICK MACRO which has to be replaced by required click macro used for the server as it can definitely differ from server to server so use accordingly like %C, etc

Also for cache-busting I have used the variable RANDOM NUMBER, please update it with the macro used with your server for random number generation.

======================================================

Facilitate Digital

Actual code :

var fd_imp = ‘http://adsfac.net/ag.asp?cc=HES000.XXXXX.0&ord=\[timestamp\]’;

var fd_clk = ‘http://adsfac.net/link.asp?cc=HES000.XXXXX.0’;

var fd_wdt = 728;

var fd_hgt = 90;

</script>

</noscript>

Modified code :

var fd_imp = ‘http://adsfac.net/ag.asp?cc=HES000.XXXXX.0&ord=RANDOM NUMBER’;

var fd_clk = ‘CLICK MACROhttp://adsfac.net/link.asp?cc=HES000.XXXXX.0′;

var fd_wdt = 728;

var fd_hgt = 90;

</script>

</noscript>"

======================================================

Facilitate Digital

Actual code :

var fd_imp = ‘http://adsfac.net/ag.asp?cc=HES000.XXXXX.0&ord=\[timestamp\]’;

var fd_clk = ‘http://adsfac.net/link.asp?cc=HES000.XXXXX.0’;

var fd_wdt = 728;

var fd_hgt = 90;

</script>

</noscript>

Modified code :

var fd_imp = ‘http://adsfac.net/ag.asp?cc=HES000.XXXXX.0&ord=RANDOM NUMBER’;

var fd_clk = ‘CLICK MACROhttp://adsfac.net/link.asp?cc=HES000.XXXXX.0′;

var fd_wdt = 728;

var fd_hgt = 90;

</script>

</noscript>"

======================================================

Falk Tag

Actual code :

<script

type=”text/javascript”language=”JavaScript”src=”http://as1.falkag.de/sel?cmd=jsc&kid=xxxxx&dat=146139&xl=728&yl=90&opt=0&rdm=[timestamp]”></script>

</noscript>

Modified code :

<script

type=”text/javascript”language=”JavaScript”src=”http://as1.falkag.de/sel?cmd=jsc&kid=xxxxx&dat=146139&xl=728&yl=90&opt=0&rdm=RANDOM NUMBER&cnturl=CLICK MACRO”></script>

</noscript>

======================================================

Flash Talking

Actual code :

var ftClick = “”;

var ft300x250_OOBclickTrack = “”;

var ftRandom = Math.random()*1000000;

var ftBuildTag1 = “<scr”;

var ftBuildTag2 = “</”;

var ftTag = ftBuildTag1 + ‘ipt language=”javascript1.1″ type=”text/javascript” ‘;

ftTag \+= ‘src =” http://servedby.flashtalking.com/imp/xxxxx;xxxxx;xxx;js;a;300x250Edinburgh/?click=’+ftClick+’&cachebuster=’+ftRandom+ ‘” id=”ftscript_300x250″ name=”ftscript_300x250″‘;

ftTag \+= ‘”>’ + ftBuildTag2 + ‘script>’;

document.write(ftTag);

</script>

</noscript>

Modified code :

var ftClick = “CLICK MACRO“;

var ft300x250_OOBclickTrack = “”;

var ftRandom = Math.random(RANDOM NUMBER)*1000000;

var ftBuildTag1 = “<scr”;

var ftBuildTag2 = “</”;

var ftTag = ftBuildTag1 + ‘ipt language=”javascript1.1″ type=”text/javascript” ‘;

ftTag \+= ‘src=”http://servedby.flashtalking.com/imp/xxxxx;xxxxx;xxx;js;a;300x250Edinburgh/?click=’+ftClick+’&cachebuster=

‘+ftRandom+'” id=”ftscript_300x250″ name=”ftscript_300x250″‘;

ftTag \+= ‘”>’ + ftBuildTag2 + ‘script>’;

document.write(ftTag);

</script>

</noscript>"

======================================================

Interpoll Tag

Actual code :

var ipoll_c = 81;

var cmpid = “alltel/vday09/728”;

var ipoll_link2 = “”;

</script>

Modified code :

var ipoll_c = 81;

var cmpid = “alltel/vday09/728”;

var ipoll_link2 = “CLICK MACRO“;

</script>

======================================================

Magnetisemedia Adcentre Tag

Actual Tag :

_ibproto=((“https:” == document.location.protocol)? “https:// <https:///> ” : “http:// <http:///> “);

_ib={width:300,height:250,ad:xxx,site:xxx,lead:null,click:””,cb:”%cb”,host:’adcentre.magnetisemedia.com’,clHost:’x2xx9xxx95xx0x.cloudfront.net’,trkHost:’formregistration.com’};

document.write(“<sc”+”ript type=’text/javascript’ src='”+_ibproto+_ib.clHost+”/inbanner.js’></scr”+”ipt>”);

</script>

<p>

Sorry, your browser does not support iframes!

</p>

</iframe>

</noscript>

Modified Tag :

_ibproto=((“https:” == document.location.protocol)? “https:// <https:///> ” : “http:// <http:///> “);

_ib={width:300,height:250,ad:xxx,site:xxx,lead:null,click:”CLICK MACRO“,cb:”%cb”,host:’adcentre.magnetisemedia.com’,clHost:’x2xx9xxx95xx0x.cloudfront.net’,trkHost:’formregistration.com’};

document.write(“<sc”+”ript type=’text/javascript’ src='”+_ibproto+_ib.clHost+”/inbanner.js’></scr”+”ipt>”);

</script>

<p>

Sorry, your browser does not support iframes!

</p>

</iframe>

</noscript>

======================================================

Mediaplex Tag

Actual code :

</script>

</a>

</noscript>

Modified code :

</script>

</a>

</noscript>

======================================================

Meeticorp Tag

Actual Code :

</SCRIPT>

</a>

</NOSCRIPT>

Modified Code :

</SCRIPT>

</a>

</NOSCRIPT>"

======================================================

OpenX Tag

Actual Code :

</iframe>

Modified Code :

</iframe>"

======================================================

Pheedo Tag

Actual code :

var ph_redir=”;

var ph_bust=Math.random();

var ph_src=’http://www.pheedo.com/ad.php?i=1&zone=xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx’;

ph_src+=’&BorderColor=%23006699&BorderWidth=1&BgColor=%23ffffff&TextColor=%23000000′;

ph_src+=’&TextFace=Arial%2C%20Verdana%2C%20sans-serif&TextSize=11&LinkColor=%23006699&UrlColor=%23999999&cb=[timestamp]’;

document.write(‘<ifr’+’ame ‘);

document.write(‘src=”‘ + ph_src.replace(‘[timestamp]’, ph_bust));

document.write(‘&redir=’ + ph_redir + ‘” ‘);

document.write(‘height=”250″ width=”300″ frameborder=”0″ ‘);

document.write(‘marginwidth=”0″ marginheight=”0″ vspace=”0″ hspace=”0″ scrolling=”no” ‘);

document.write(‘allowtransparency=”true” style=”overflow: hidden; margin: 0; padding: 0;”>’);

document.write(‘</ifr’+’ame>’);

</script>

TextSize=11&LinkColor=%23006699&UrlColor=%23999999&cb=[timestamp]&redir=” width=”300″ height=”250″ frameborder=”0″ marginwidth=”0″ marginheight=”0″ vspace=”0″ hspace=”0″

scrolling=”no” allowtransparency=”true” style=”overflow: hidden; margin: 0; padding: 0;”>

</iframe>

</noscript>

Modified code :

var ph_redir=’CLICK MACRO‘;

var ph_bust=Math.random(RANDOM NUMBER);

var ph_src=’http://www.pheedo.com/ad.php?i=1&zone=xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx’;

ph_src+=’&BorderColor=%23006699&BorderWidth=1&BgColor=%23ffffff&TextColor=%23000000′;

ph_src+=’&TextFace=Arial%2C%20Verdana%2C%20sans-serif&TextSize=11&LinkColor=%23006699&UrlColor=%23999999&cb=RANDOM NUMBER‘;

document.write(‘<ifr’+’ame ‘);

document.write(‘src=”‘ + ph_src.replace(‘RANDOM NUMBER‘, ph_bust));

document.write(‘&redir=’ + ph_redir + ‘” ‘);

document.write(‘height=”250″ width=”300″ frameborder=”0″ ‘);

document.write(‘marginwidth=”0″ marginheight=”0″ vspace=”0″ hspace=”0″ scrolling=”no” ‘);

document.write(‘allowtransparency=”true” style=”overflow: hidden; margin: 0; padding: 0;”>’);

document.write(‘</ifr’+’ame>’);

</script>

TextSize=11&LinkColor=%23006699&UrlColor=%23999999&cb=RANDOM NUMBER&redir=CLICK MACRO”

width=”300″ height=”250″ frameborder=”0″ marginwidth=”0″ marginheight=”0″ vspace=”0″ hspace=”0″

scrolling=”no” allowtransparency=”true” style=”overflow: hidden; margin: 0; padding: 0;”>

</iframe>

</noscript>

======================================================

Pictela Tag Type 1

Original Tag:

var g_pct_siteid = _'';

var g_pct_clicktracker = _'';

</script>

</script>

</a>

</noscript>

Macros (%c and %n placeholder) need to be implemented manually in tag

Modified Tag:

var g_pct_siteid = '%n';

var g_pct_clicktracker = '%c';

</script>

</script><noscript>

</a></noscript>"

======================================================

Pictela Tag Type 2

Original tag:

Modified Tag:

======================================================

Pictela Tag Type 3

Original tag:

document.write('<scr'+'ipt type=""text/javascript"" charset=""utf-8"" src=""http://ads-us.pictela.net/addyn/3.x/xxxx/xxxx7xx/x/x/ADTECH;AdId=xx9xxxx;BnId=-1;loc=1xx;target=_blank;misc=_' + new Date().getTime() + ';rdclick=_""></scri'+'pt>');

</script>

Modified Tag:

document.write('<scr'+'ipt type=""text/javascript"" charset=""utf-8"" src=""http://ads-us.pictela.net/addyn/3.x/xxxx/xxxx7xx/x/x/ADTECH;AdId=xx9xxxx;BnId=-1;loc=1xx;target=_blank;misc=%n' + new Date().getTime() + ';rdclick=%c""></scri'+'pt>');

</script>

======================================================

PointRoll

Original tag:

function pr_swfver(){

var osf,osfd,i,axo=1,v=x,nv=navi%ctor;

if(nv.plugins&&nv.mimeTypes.length){osf=nv.plugins[""Shockwave Flash""];if(osf&&osf.description){osfd=osf.description;v=parseInt(osfd.substring(osfd.indexOf(""."")-2))}}

else{try{for(i=5;axo!=null;i++){axo=new ActiveXObject(""ShockwaveFlash.ShockwaveFlash.""+i);v=i}}catch(e){}}

return v;

}

var pr_redir=""$CTURL$"";

var pr_s=""ads.pointroll.com/PortalServe/?pid= xxxxx4xxM9xxxxxxxxxxxxxxxxx4&flash=""+pr_swfver()+""&redir=""+pr_redir+""&r=""+Math.random();

document.write(""<scr""+""ipt type='text/javascript' src='http://""+pr_s+""'></scr""+""ipt>"");

</script>

Modified tag:

function pr_swfver(){

var osf,osfd,i,axo=1,v=x,nv=navi%ctor;

if(nv.plugins&&nv.mimeTypes.length){osf=nv.plugins[""Shockwave Flash""];if(osf&&osf.description){osfd=osf.description;v=parseInt(osfd.substring(osfd.indexOf(""."")-2))}}

else{try{for(i=5;axo!=null;i++){axo=new ActiveXObject(""ShockwaveFlash.ShockwaveFlash.""+i);v=i}}catch(e){}}

return v;

}

var pr_redir=""%c$CTURL$"";

var pr_s=""ads.pointroll.com/PortalServe/?pid= xxxxx4xxM9xxxxxxxxxxxxxxxxx4&flash=""+pr_swfver()+""&redir=""+pr_redir+""&r=""+Math.random();

document.write(""<scr""+""ipt type='text/javascript' src='http://""+pr_s+""'></scr""+""ipt>"");

</script>"

======================================================

RocketFuel Tag

Actual Code :

var rfiPub={ver:7,publisher:xxx};

var rfiAdReq={placement:xxxxx,width:300,height:250,landInNewWindow: false};

rfiAdReq.clickPrefix=’INSERT_YOUR_CLICK_PREFIX’;

</script>

Modified Code :

var rfiPub={ver:7,publisher:xxx};

var rfiAdReq={placement:xxxxx,width:300,height:250,landInNewWindow: false};

rfiAdReq.clickPrefix=’CLICK MACRO‘;

</script>

======================================================

Rovion Tag

Actual Code :

Modified Code :

======================================================

Smart Adserver Tag

Actual Code :

</NOSCRIPT>

Modified Code :

</NOSCRIPT>"

======================================================

Spongecell Tag

Actual Code :

var spongecellParams = {

clickTag: “SPONGECELL_CLICK_TAG”,

placementId: “SPONGECELL_PLACEMENT_ID”

};

</script>

</noscript>

Modified Code :

var spongecellParams = {

clickTag: “CLICK MACRO“,

placementId: “SITE ID”

};

</script>

</noscript>

Note : For Placement ID i have used SITE ID here , Please make the changes as per Ad server following !

======================================================

TangoZebra Tag

Actual code :
<script language=”Javascript1.1″ type=”text/javascript”>
<\!-\-
var tz_rnd = Math.random();
var tz_redirector_xxxxxxxx = “”;
var tz_vc_xxxxxxxx = “”;
var tz_force_xxxxxxxx=-1;
var tz_pv_xxxxxxxx = “”;
var tz_bit1 = “<scr”;var tz_bit2 = “</”;
var tz_tag = tz_bit1 + ‘ipt language=”javascript1.1″ type=”text/javascript” ‘;
tz_tag \+= ‘src=”http://ad.uk.tangozebra.com/a/aj/s/xxxx/xxxx;’ + tz_rnd + ‘?ad_ron.js’;
tz_tag \+= ‘”>’ + tz_bit2 + ‘script>’;
document.write(tz_tag);
//–>
</script>
<noscript>
<a target=’_new’ href=’http://ad.uk.tangozebra.com/a/ac/c_noscript/xxxx/xxxx/8870;TIMESTAMP?http%3A%2F%2Fclk.atdmt.com%2FMCL%2Fgo%2Ft3mgzask0090000096mcl%2Fdirect%2F01%2F’><img
src=’http://ad.uk.tangozebra.com/a/ai/v_noscript/xxxx/xxxx/8870/Overlaywith120x120Button;TIMESTAMP?120×120.gif’ border=’0′ width=’120′ height=’120′ alt=”></a>
</noscript>

Modified code :
<script language=”Javascript1.1″ type=”text/javascript”>
<\!-\-
var tz_rnd = Math.random(RANDOM NUMBER);
var tz_redirector_xxxxxxxx = “CLICK MACRO“;
var tz_vc_xxxxxxxx = “”;
var tz_force_xxxxxxxx=-1;
var tz_pv_xxxxxxxx = “”;
var tz_bit1 = “<scr”;var tz_bit2 = “</”;
var tz_tag = tz_bit1 + ‘ipt language=”javascript1.1″ type=”text/javascript” ‘;
tz_tag \+= ‘src=”http://ad.uk.tangozebra.com/a/aj/s/xxxx/xxxx;’ + tz_rnd + ‘?ad_ron.js’;
tz_tag \+= ‘”>’ + tz_bit2 + ‘script>’;
document.write(tz_tag);
//–>
</script>
<noscript>
<a target=’_new’ href=’CLICK MACROhttp://ad.uk.tangozebra.com/a/ac/c_noscript/xxxx/xxxx/8870;{color:#990000}*RANDOM NUMBER*{color}?http%3A%2F%2Fclk.atdmt.com%2FMCL%2Fgo%2Ft3mgzask0090000096mcl%2Fdirect%2F01%2F’><img
src=’http://ad.uk.tangozebra.com/a/ai/v_noscript/xxxx/xxxx/8870/Overlaywith120x120Button;{color:#990000}*RANDOM NUMBER*{color}?120×120.gif’ border=’0′ width=’120′ height=’120′ alt=”></a>
</noscript>

======================================================

TradeDoubler Tag

Actual code :

var uri = ‘http://impse.tradedoubler.com/imp?type(js)pool(xxxxxx)a(xxxxxxx)’ + new String (Math.random()).substring (2, 11);

document.write(‘<sc”ript type=”text/javascript” src=”‘+uri'” charset=”ISO-8859-1″></sc’+’ript>’);

</script>

Modified code :

var uri = ‘http://impse.tradedoubler.com/imp?type(js)pool(xxxxxx)a(xxxxxxx)preurl(CLICK MACRO)?’ + new String (Math.random(RANDOM NUMBER)).substring (2, 11);

document.write(‘<sc”ript type=”text/javascript” src=”‘+uri'” charset=”ISO-8859-1″></sc’+’ript>’);

</script>

======================================================

Page 1 <<< Page 2 <<<<Previous

======================================================

https://adtagmacros.blogspot.com/2015/01/ad-server-macros-insertion.html

http://adtagmacros.com/2015/07/ad-tag-macros-insertion-guide-version-4-adslvr-yield-manager-project-sunblock-openx-appnexus-adshuffle.html

Tags # Ad Server # Macros Insertion Continue Reading

Macros Insertion 2

Contributing Editor Ivan October 05, 2017 0

======================================================

Atlas JScript Tag

Actual code :

</SCRIPT>

Modified code :

</SCRIPT>

======================================================

Bluestreak Tag

Actual code :

</script><noscript><a href=’http://s0b.bluestreak.com/ix.e?hr&s=XXXXXX’ target=top><img src=’http://s0b.bluestreak.com/ix.e?ir&s=XXXXXX’ border=0 alt=””></a></noscript>

Modified code :

</script><noscript><a href=’CLICK MACROhttp://s0b.bluestreak.com/ix.e?hr&s=XXXXXX’ target=_top><img src=’http://s0b.bluestreak.com/ix.e?ir&s=XXXXXX’ border=0 alt=””></a></noscript>"

======================================================

Collective Media Tag

Actual Code :

Modified Code :

======================================================

Comission Partner Tag

Actual Code :

<IFRAME NAME=”CPbannerxxxx”SRC=”http://banner.commissionpartner.com/Flash/?bn=xxxx&ord=[timestamp]

&CP_ClickTag=http://click.commissionpartner.com/C/?bn=xxxx&C=1&ord=[timestamp]”W

IDTH=”140”HEIGHT=”350”MARGINWIDTH=”0”MARGINHEIGHT=”0”HSPACE=”0”VSPACE=”0”FRAM

EBORDER=”0”SCROLLING=”NO”></IFRAME>

Modified Code :

<IFRAME NAME=”CPbannerxxxx”SRC=”http://banner.commissionpartner.com/Flash/?bn=xxxx&ord=RANDOM NUMBER

&CP_ClickTag=CLICK MACROhttp://click.commissionpartner.com/C/?bn=xxxx&C=1&ord=RANDOM NUMBER”W

IDTH=”140”HEIGHT=”350”MARGINWIDTH=”0”MARGINHEIGHT=”0”HSPACE=”0”VSPACE=”0”FRAMEBORDER=”0”SCROLLING=”NO”></IFRAME>"

======================================================

Connextra Tag

Actual Code :

Modified Code :

======================================================

DFA Iframe ( Double click)

Original Tag:

</SCRIPT>

</NOSCRIPT>

</IFRAME>

Modified Tag:

</SCRIPT>

</NOSCRIPT>

</IFRAME>"

======================================================

DFA Javascript ( Double click)

Original Tag:

</SCRIPT>

</NOSCRIPT>

Modified tag:

</SCRIPT>

</NOSCRIPT>"

======================================================

Doubleclick Iframe Tag

Actual code :

IFRAME SRC=”http://ad.uk.doubleclick.net/adi/N1111/B1111111;sz=468×60;ord=[timestamp]?” WIDTH=468 HEIGHT=60 MARGINWIDTH=0 MARGINHEIGHT=0 HSPACE=0 VSPACE=0 FRAMEBORDER=0 SCROLLING=no BORDERCOLOR=’#000000′>

</SCRIPT><NOSCRIPT>

</NOSCRIPT></IFRAME>

Modified code :

IFRAME SRC=”http://ad.uk.doubleclick.net/adi/N1111/B1111111;sz=468×60;click=CLICK MACRO;ord=RANDOM_NUMBER?” WIDTH=468 HEIGHT=60 MARGINWIDTH=0 MARGINHEIGHT=0 HSPACE=0 VSPACE=0 FRAMEBORDER=0 SCROLLING=no

BORDERCOLOR=’#000000′>

</SCRIPT><NOSCRIPT>

<A HREF=”CLICK MACROhttp://ad.uk.doubleclick.net/jump/N1111/B1111111; abr=\!ie4;abr=\!ie5;sz=468×60;ord=RANDOM_NUMBER?”><IMG SRC=”http://ad.uk.doubleclick.net/ad/N1111/ B1111111;abr=!ie4;abr=!ie5;sz=468×60;ord=$RND$?” BORDER=0 WIDTH=468

HEIGHT=60 ALT=”Click Here”></A></NOSCRIPT></IFRAME>"

======================================================

Doubleclick Jscript Tag

Actual code :

</SCRIPT>

</NOSCRIPT>

Modified code :

</NOSCRIPT>"

======================================================

Emediate Tag

Actual code :

Modified code :

<a target=_blank href=”CLICK MACROhttp://ad1.emediate.dk/eas?camp=xxxxxx;ty=ct”><img src=”http://ad1.emediate.dk/eas?camp=xxxxxx;cre=img;ord=RANDOM NUMBER” border=”0″ alt=”EmediateAd” width=”300″ height=”250″></a></noscript>"

======================================================

Euroads Tag

Actual code :

28 height=90 marginwidth=0 marginheight=0 ALLOWTRANSPARENCY=”true”frameborder=0

scrolling=no bordercolor=”#000000”hspace=0 vspace=0></iframe>

Modified code :

”width=728 height=90 marginwidth=0 marginheight=0

ALLOWTRANSPARENCY=”true”frameborder=0 scrolling=no bordercolor=”#000000”hspace=0

vspace=0></iframe>"

======================================================

EyeBlaster Tag

Actual code :

<a href=”http://bs.serving-sys.com/BurstingPipe/BannerRedirect.asp?FlightID=xxxxxx&Page=&PluID=0&Pos=9347″ target=”_blank”><img src=”http://bs.serving-sys.com/BurstingPipe/BannerSource.asp?FlightID=xxxxxx&Page=&PluID=0&Pos=9347″ border=0 width=300

height=250></a>

</noscript>

Modified code :

<a href=”CLICK MACROhttp://bs.serving-sys.com/BurstingPipe/BannerRedirect.asp?FlightID=xxxxxx&Page=&PluID=0&Pos=9347″ target=”_blank”><img src=”http://bs.serving-sys.com/BurstingPipe/BannerSource.asp?FlightID=xxxxxx&Page=&PluID=0&Pos=9347″ border=0

width=300 height=250></a>

</noscript>"

======================================================

EyeBlaster Tag for Wallpaper/Re-skin

Actual code :

var gnEbMinZIndex = 10000;

var gfEbInIframe = false;

var gEbAd=new Object();

gEbAd.nFlightID = 6790667;

gEbAd.nDownloadMode = 3;

var gfEbUseCompression = true;

</script>

Modified code :

var gnEbMinZIndex = 10000;

var gfEbInIframe = false;

var gEbAd=new Object();

gEbAd.strNImpUrl=”RANDOM NUMBER“;

gEbAd.strNClickUrl=”CLICK MACRO“;

gEbAd.nFlightID = 6790667;

gEbAd.nDownloadMode = 3;

var gfEbUseCompression = true;

</script>

======================================================

Eyereturn Tag

Actual code :

Modified code :

======================================================

Eyeviewads Tag

Actual code :

</A>

</NOSCRIPT>

</IFRAME>

Modified code :

<IFRAME SRC=”http://static.eyeviewads.com/ib/prod/000ad000/ev_ibn.htm?ct=CLICK MACROhttp://serve.eyeviewads.com/match/clickthrough/000ad000″ WIDTH=300 HEIGHT=250 MARGINWIDTH=0 MARGINHEIGHT=0 HSPACE=0 VSPACE=0 FRAMEBORDER=0

SCROLLING=no BORDERCOLOR=’#000000′>

</A>

</NOSCRIPT>

</IFRAME>

======================================================

Eyewonder Tag

Actual code :

var clickTagFramePrepend1112914=”[ewclickthru]”;

</script>

<a href=”http://www.eyewonderlabs.com/ct.cfm?ewbust=0&file=http://cdn.eyewonder.com/xxxxxx/xxxxxx/xxxxxxx/NOSCRIPTfailover.gif&eid=1112914&name=Clickthru-

NOSCRIPT&num=1&time=0&diff=0&click=http://clk.atdmt.com/CNT/go/xxxxxxxxx/direct;wi.1;hi.1/01/” target=”_blank”>

</a></div></body>

</noscript>

Modified code :

var clickTagFramePrepend1112914=”CLICK MACRO[ewclickthru]”;

</script>

<a href=”CLICK MACROhttp://www.eyewonderlabs.com/ct.cfm?ewbust=0&file=RANDOM NUMBER” rel=”nofollow”linktype=”raw” linktext=”http://cdn.eyewonder.com/xxxxxx/xxxxxx/xxxxxxx/NOSCRIPTfailover.gif&eid=1112914&name=Clickthru-

NOSCRIPT&num=1&time=0&diff=0&click=http://clk.atdmt.com/CNT/go/xxxxxxxxx/direct;wi.1;hi.1/01/RANDOM NUMBER“>http://cdn.eyewonder.com/xxxxxx/xxxxxx/xxxxxxx/NOSCRIPTfailover.gif&eid=1112914&name=Clickthru-

NOSCRIPT&num=1&time=0&diff=0&click=http://clk.atdmt.com/CNT/go/xxxxxxxxx/direct;wi.1;hi.1/01/RANDOM NUMBER” target=”_blank”>

</a></div></body>

</noscript>

======================================================

Page 1 <<<<Previous Next>>>> Page 3

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Tags # Ad Server # Macros Insertion Continue Reading

Friday, September 29, 2017

What is an Ad Server

Contributing Editor Ivan September 29, 2017 0

What is an Ad Server:

An ad server is a web-based platform which stored advertisers’ advertising data, files and serve to the desired or targeted websites which are also known as publishers. Besides storing and serving advertisements to websites, this platform also collect real-time user interaction data (viewability, impression, click etc) on served advertisements from the websites and provide these to advertisers or agencies to measure campaigns’ ROI.

The first central ad server was released by FocaLink Media Services and introduced on July 17, 1995. An ad server is a computer server, specifically a web server, that stores advertisements used in online marketing and delivers them to website visitors or users. The content of the webserver is constantly updated so that the website or webpage on which the Ads are to be displayed contains new advertisements every time (when the site or page is visited or refreshed by a user). One of the purposes of ad serving is to deliver targeted ads that match the website visitor’s interest.

As part of the ad operations process ad serving is the main procedure. Ad serving serves the function of allowing the ads to appear on the website from the ad server or web server. The ad server is responsible for delivering content such as: banner advertisements, banners consists of static images, such as, jpg or gif and rich media; flash files and expandable JavaScript tags that allow for more animated media.Ad serving tracks the impressions and clicks that the ad campaign delivers, it allows a measure of how the campaign is doing for the client.

Ad Serving Techniques :

Ad servers bring a new innovation in how publishers can measure their website traffic and the functionality of them is growing in providing techniques that allow the publisher to be more marketable to their clients needs. There are several types of ad server techniques: ad targeting, behavioral targeting, and ad metrics.

Ad Targeting: ad targeting can simply be defined as the narrowing of a certain class of the population

Behavioral targeting: Behavioral targeting occurs after the target market of the ad is determined. It is defined as specifying ads to different links that have a similar interest that a user visits frequently.

Ad Metrics: Ad metrics notifies ad traffickers when the stats for ad views are low and prompts them to discuss new ways of reaching the company’s target market for the product being advertised.

TYPES OF AD SERVER :

1. REMOTE SERVER : Servers run by third party which helps in serving the Ads across domains owned by multiple publishers. They deliver the ads from one central source so that advertisers and publishers can track the distribution of their online advertisements, and have one location for controlling the rotation and distribution of their advertisements across the web.

2. LOCAL SERVER : Local ad servers are typically run by a single publisher and serve ads to that publisher’s domains, allowing fine-grained creative, formatting, and content control by that publisher.

FEATURES OF AN AD SERVER – How does it help?

Track the number of impressions delivered by each campaign
Track the number of clicks delivered by each campaign
Ad server helps publishers to monitor and manage the available ad space on a website
Targeting ads to different users, or content
Helps in optimizing the campaign in an easy and better way
Serving multiple ads quickly and to targeted users
Frequency capping – A term used to describe the number of times the same advertisement is shown to the same visitor during a particular session or time frame. Frequency Capping is a popular method for ensuring that a single user does not see the same ad too often.
Geo targeting
Behavioral targeting
Time and day parting
Action tracking – Most ad servers track post-click actions, such as leads, sales etc. that happen after a user clicks on an ad and goes to the advertiser’s site. Etc.

Note: With coming advancement ad server features are increasing day by day.

FIRST CENTRAL AD SERVER:

The first central ad server having Pentium 66 processor was named MANGO (image below). Focalink re launched the ad server under the name SmartBanner in February 1996.

The first local ad server was released by NetGravity in January 1996 for delivering online advertising at major publishing sites such as Yahoo and Pathfinder. NetGravity, founded in September 1995 by Tom Shields and John Danner based in San Mateo, Calif., is the proven leader in online advertising management software.In 1998, the company went public on NASDAQ (NETG), and was purchased by DoubleClick in 1999. NetGravityAd Server was then renamed to DART Enterprise.

GENERAL WORKING OF AN AD SERVER:

Image#1 (Pictorial Explanation)

Image#2 (Step wise Explanation)

STEPS

User visits to a website, say yahoo.com where yahoo has two ad slots on his homepage.
Website is loaded with its content ( retrieved from its web server ) , similarly the ad slots on the page tries to retrieve the ads
The request is sent to the ad server for the ads
Ad server performs number of steps internally before sending an ad; ad server goes for a matching process, some matching process includes :

Frequency capping
Running optimization algorithms , to check the performance of an ad
Advertiser parameters, including a site list, time of day, geography, browser type, etc.
Publisher conditions( Ad blocking )
User data, which is information about a consumer’s past web behaviors or demographic collected by the advertiser, a data company, or the publisher, etc.

*These matching and checking are done in Nano seconds

After matching process, ad server responses with the most appropriate ad to be served on the website(yahoo.com)
User views the content on website with ads on their respective slots

FUNCTIONALITY’ S OF AN AD SERVER :

Track the number of impressions and clicks delivered by each campaign.
Targeting ads to different users, or content.
Prevent campaigns from appearing on pages with semantically controversial content.
Geographic and Behavioral targeting.
Optimization and tuning for better results.
Frequency capping ( how many times an Ad should appear to a single user )

DETAILED OPERATION OF AN AD SERVER :

Pictorial representation of rendering of an AD

STEPS ::

(A) – When a browser navigates to a publisher website , (B) the publisher’s web server sends back a bunch of HTML code.
(C) – The HTML code tells the browser from where to get the content i.e from which content server. It also tells the format of the content on the page.(D) , the content server returns the content on the page or browser.
The part of the HTML code returned to the browser also includes a coded link known as an ad tag (http://support.google.com/networkbuilder/partners/bin/answer.py?hl=en&answer=137992).(E) , the link redirects to the publisher Ad Server which (F)returns an Ad to the browser.
There are times when the publisher Ad server sends back another ad tag (link) which redirects to a marketer Ad server from where the Ad has to be fetched. These redirects are temporarily redirects , technically 302 redirect.
(G) – The browser now calls the Marketer’s Ad Server which itself (H) returns with a link to content delivery network i.e CDN which is a global network of cloud servers that actually house the raw creative graphics to fetch the actual ad.
(I) – The browser redirects to the CDN , (J) which returns the creative or Ad to the browser and the relative Ad is shown to the user.
(K) – One more important step that occurs when the Market Ad server returns the CDN link is that it also send the redirect link of a 1×1 image.
(L) – When the browser fires this last redirect calling a 1×1 pixel from the Marketer’s Ad Server , (M) 1×1 fires.

NOTE : *Once the publisher’s adserver sends the browser a redirect to the marketer, it counts a delivered impression in its own database.

*When the browser fires this last redirect calling a 1×1 pixel from the Marketer’s Ad Server, the Ad Server knows the ad was successfully downloaded and it finally counts an impression in its own database also.

*Clicks are tracked in much the same way as impressions, with redirects.

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Macros Insertion

Contributing Editor Ivan September 29, 2017 0

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