| Sl. No. | Search Engine Optimization (SEO) | Contextual Advertising |
| 1 | The purpose of SEO is to promote the site in search engine results for certain queries | Contextual advertising is a form of advertising whose purpose is to promote or send relevant traffic to website |
| 2 | The result is delayed in time | Instant results |
| 3 | The effect of SEO is long term | The effect stops once the advertising campaigns stops |
| 4 | SEO helps in organic traffic to the site | Contextual ads sends paid traffic to the site |
| 5 | The number of visitors does not depend on the budget | The number of visitors depends on the budget, more the budget more are the visitors |
| 6 | Changes take time | Changes done on the campaign are instant |
| 7 | SEO does not guarantee of your top position for any keyword but assures in the increase of traffic | Contextual advertising gives guaranteed results |
Thursday, October 5, 2017
Difference Between Search Engine Optimization and Contextual Advertising
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