AdOps Basics

 SL. NO:

Static Pixel Tracking 

 Dynamic Pixel Tracking

Static does not change.

 A dynamic pixel can be made to change by an outside influence.

 It requires dynamic information to be appended when the pixel is written

 A static pixel is simply used to collect data like no. of views or conversion or clicks

 A dynamic pixel is collects the data which static pixel does but also gathers more information like order ID, Shipping city, region, buyer ID, order Total, etc. These values are pulled dynamically which can later be used for tracking or retargeting the user accordingly.

 Time consuming in the implementation ,w.r.t creative

 Saves a lot of time as you don’t have to upload every single creative as dynamic implementation will play the role using the macros