| Ad Serving | Ad Tracking | |
1
| In this, the creative is hosted in an Ad server and Ad tags are shared with the Publisher | In this, creative are hosted at the publisher end, only impressions and click tracker are shared by the advertiser/agency with the publisher. |
2
| It provides us all the details like impressions, clicks, verification and attribution data. | It doesn’t provide verification and attribution data since creative are hosted at publisher end |
3
| We can exceed the weight limit of creative since creative are hosted at our server | In this we have to develop the creative as per publisher ad specs |
4
| The bigger advantage of ad serving over ad tracking is that it gives us control and check if our ad is appearing at the right place | The control is completely with the publisher and for any change, the dependence is on publisher who is hosting the creative |
5
| Post impressions or post clicks activity is very important for advertisers today and is feasible when the ads are served at advertiser end | Tracking does not help in detailed post impressions or post click activity data |
6
| Ad tags are little difficult to be manipulated, if done by the vendors it can be easily caught | Ad trackers can be easily manipulated and can be misused |
7
| Reporting is seamless | Maximum of the time you are dependent on publisher to get the final reports |
8
| Creative optimization is easy to manage as the creative control is the one who is serving it | Creative optimization is managed by the publisher as they are the one who is serving the creatives |
Showing posts with label Difference between Ad Serving and Ad Tracking. Show all posts
Showing posts with label Difference between Ad Serving and Ad Tracking. Show all posts
Friday, September 29, 2017
Difference between Ad Serving and Ad Tracking
Contributing Editor Ivan
September 29, 2017
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