AdOps Basics

What is Rich Media?
Rich Media Ads have gone so popular in the market and so the list of RM developers is increasing too. I have shared the known ones below with short information about the company.

• ADEXCEL:

AdXcel applications push the limits of traditional Rich Media advertising by combining Dynamic Targeting, Rich Media and Interactivity. All delivered in a single ad unit over any media inventory.
Adxcel platform allows advertisers to rapidly create data driven dynamic multilayer interactive IAB compliant ads/applications. Targeting multiple consumer segments in real time, optimizing messaging and content distributed over low cost media inventory across multiple channels, including web, online, mobile and social.
Company Website

• AMOBEE:

Amobee is the world’s leading mobile advertising technology company that offers comprehensive mobile advertising solutions to large mobile publishers, network operators and advertisers, achieving unparalleled results.
Company Website

• BONZAI:

Bonzai is a world-class rich media creation platform for crafting immersive ad experiences on mobiles and tablets. Agencies, publishers and ad networks have easily created award-winning mobile creatives and widely published ads across leading inventories in realtime with our support. Our comprehensive reporting dashboard ensures that performance is effectively monitored, tracked and analysed.
Company Website

• CELTRA:

Celtra provides a Web based self-service platform for creation, ad trafficking, tracking and optimization of rich media mobile display advertising ads. Celtra’s AdCreator allows publishers, ad networks and media agencies to easily create distribute and measure rich media ads across all major OS platforms and numerous mobile devices.
Company Website

• CRISP MEDIA:

Crisp Media is a leading provider of premium mobile advertising technology, media and services to brand advertisers, agencies and publishers. Crisp is a founding member of the Open Rich Media for Mobile Advertising (ORMMA) specifications group, which helped to define the widely accepted MRAID standards now established by the IAB.
Company Website

• DOUBLECLICK STUDIO:

DoubleClick Studio is a tool used to create rich media ads that are trafficked through DoubleClick for Advertisers (DFA) and DoubleClick for Publishers (DFP).
Company Website

• EYEWONDER:

EyeWonder, Inc. The company was formerly known as XstreamNet. EyeWonder, Inc. was founded in 1999 and is based in Atlanta, Georgia. It provides interactive digital advertising products and services in the United States. The company also provides online video and rich media advertising solutions.
Company Website

• GREYSTRIP:

Greystripe is the leading mobile advertising platform that provides smarter mobile solutions through full-screen ad formats, world-class data and proprietary cross-device targeting capabilities.
Company Website

• INMOBI –STUDIO:

InMobi builds mobile-first technology platforms that leverage advances in big-data, user behavior, and cloud-based architectures to simplify mobile advertising.
Company Website

• JIVOX:

Jivox technology enables agencies, brand advertisers and publishers to deliver highly engaging video advertisements — yielding significant uplift to campaign performance via interactive and social sharing widgets. Paired with advanced targeting, optimization and campaign tracking, Jivox provides an unparalleled video advertising solution.
Company Website

• JUSTAD:

justAd develops the leading self service advertising platform that enables advertisers to create highly engaging rich media ad campaigns for mobile and tablet devices, without the need for custom coding, server-certification nor testing.

justAd Studio, the company’s ad production platform for the creation of IAB standard and bespoke ad units, is being used by hundreds of advertising professionals around the world – from DSPs, mobile ad networks and full service agencies to SSPs, mobile publishers and web publishers. In 2014 alone, customers created more than 200 ad campaigns using justAd Studio – 80% of those were totally self-serviced.

Company Website

• MEDIALETS:

Medialets is a third-party ad serving and rich media ad platform that enables brands, agencies and publishers to more effectively create, deliver and measure mobile and tablet campaigns. Medialets’ technology, which is built expressly for mobile, is supported by comprehensive services and a seamless workflow that transforms complex mobile ad executions into measurable and meaningful results.
Company Website

• MILLENIAL MEDIA/JumpTap:

Millennial Media is the leading independent mobile advertising and data company. Millennial Media commands an impressive share of the mobile display advertising market.
Company Website

• POINTROLL:

PointRoll is the leading multi-screen digital advertising technology and services company that advertisers, agencies and publishers turn to when they want great creative, robust ad delivery, exceptional results and a consultative partner to help them build once, publish everywhere, and measure everything.
Company Website

• RHYTHM NEW MEDIA:

Rhythm connects brand advertisers with highly engaged mobile audiences by selling and serving video, rich media and other immersive advertising formats
Company Website

• THEOREM CREATION:

Theorem is a pioneer and leader in offering online media operations, reporting and analytical services to the digital marketer. Unlike many generic outsourced service providers, Theorem was founded in 2002 with the vision of being a domain expert in online marketing space and delivering world class service to some of the most sophisticated marketers in the world.

Rich Media has played such an important role in online advertising, bringing the normal banner ad from highly interactive ad, RM has also played an awesome role in Mobile advertising bringing so much of verities, today there are so many of RM ads provider like Amobee, Celtra, Phulant, etc.
Though Mobile is not much different of desktop advertising, but still has features different and with some limitations too. Let’s see the different RM ads that we can have in Mobile:

• Animation Ads:

This is the most common ad used in mobile advertising, generally cheap and easy to make (of course depends upon the complexity). But the richness of animation has gone so good that it looks the same as the animation feature in flash ads.

• 3 Dimension Ads:

3D ads are special feature ads which add richness to rich media ads. In this kind of RM ad the creative rotates or tilts in with the tilting of Mobile by the user. This is a real time feature and attracts the user one time for sure.

• Click or Tap to call Ads:

These RM ads have features to make a call on the number displayed on the banner as a user click on it. It is a best way to get conversion, call ads generally work awesome for search ads but still the RM also works awesome.

• Social Bookmark Ads:

These ads have all the social bookmarks link into the same ad, example: An eBay ad may also try to increase their users by getting the users like or join their social pages, social bookmarks includes of Facebook, LinkedIn, Instagram, Twitter, etc.

• Swipe Ads:

These are quite common ads for touchscreen phones having swipe feature into it, swiping may lead to next level of ad or any new image or can be used for some games too.

• CPD Ads:

CPD i.e. cost per download ads are ads when clicked downloads something, it can be file, software, app,etc. Depending what client want to get download if someone clicks on ad. Majorly these are used for InApp Ads.

• Drag Ads:

Another RM ad with a fascinating feature of dragging on the ad, you can drag and drop on the creative making it go to the landing page after successful drag and drop

• Dynamic Location Overlay banner:

These RM ads show the distance of the shop from the user, it is dynamic as the user changes its place the distance changes accordingly on the banner. Example: Mc Donald ad showing distance with the banner ad, so any user who is around the shop will be shown the advert with the distance on it making higher chance of conversion.

• Shake Ads:

As the name says these kinds of ads has the feature of shaking, with the shaking of the mobile there can be many feature added like change of color, change of image, opening of video, or opening of the main advert etc.

• Map Ads:

Ads having map into it is a very useful feature and thus having a good success rate for advertiser having physical shops, these kinds of ads contain map which shows the route to the advertiser from the current location which is an additional and a useful feature for the users seeing the ad.

• Camera Ads or Instagram Ads:

These RM ads have feature of taking live picture and then sharing it. It’s a playful feature which attracts users this giving a good notice to the adverts. The ad asks for an image into it where you can take your own image and integrate into it which later can also be shared as the ad contains the social bookmarking feature too.

• Twitter Feeds Ads:

These ads are different of social bookmark ads as in social bookmark ads it has only the link button on the ad but in twitter feeds ads shows up some previous tweets made for the advertiser, it can be the stored one or can also show the live, depending upon the requirement of the client that they want to show the favorite ones or all the live tweets.

• Wipe Ads:

A great feature for touchscreens phone ads, wipe ads are first shown with some moisture over an image or snowy ad which when wiped shows up with the actual content.

• Paint Ads:

Another playful feature attracting users and thus higher user engagements is having painting feature into the ad. These ads contain feature of adding your own painting or by quick painting on the ad.

• Gaming Ads:

Gaming ads are ones having attractive game on it making the user play and thus with successful completing may ask for email id, name or any information. The ads may be puzzle, shake related ads, etc. These ads are famous for higher engagements.
What is Rich Media?