Difference Between Google Analytics & Omniture

Sl. No.	Google Analytics	Omniture
1	It’s completely free and is a best tool for smaller businesses or websites	Omniture is typical and involves some cost ($30K – $100K) during implementation, you don’t find free login to see Omniture working
2	Implementation process is much more easier then Omniture as it does not involves a lot of pre configuration at the page level	Omniture needs technically smart people and can be handled by the ones who already knows end to end process of Omniture. This requires heavy configuration at the page level which in turn is beneficial as you get to see all the user behavior
3	Google Analytics can be used as an enterprise platform but not as apt as Omniture, it’s an amazing tool for basic tracking	Omniture is completely an enterprise platform which is majorly used by bigger firms like HP, Microsoft, etc.
4	Real time traffic reporting is possible in GA	Real time data is seen but there is a lag of around 2 hours
5	Only 5 custom variables can be defined in GA free service whereas paid can provide 50 variables	Omniture provides a limit of 75 traffic properties, 75 conversion variables and 100 events per report suite
6	You cannot capture personal identifiable data in GA, it is against Google policies	It is allowed in Omniture and also provides access to individual visitor data
7	CRM integration is not possible	Allowed
8	Google Adwords can be integrated	Not possible
9	GA does not allow to import any user data	It allows to import external data but with conditions and requires insight understanding
10	Graphing of elements with the data is not a feature provided in GA	Customized graphical layout is possible in reports
11	It provides real time activity monitoring	No real time alerts are possible
12	Tracking script which has to be implemented on the page is very easy to generate	The base tracking script is easily available through Admin Console Code Manager, but any further customization requires manual coding
13	You get the real time users but not complete report in real time, you need to wait for 24 hours to see yesterday’s performance	100% real time data and is a best tool if optimization is priority
14	GA does not provide any customer support	It does provide and is a lot helpful when managing for a heavy client
15	Only 4 goals can be tracked	100 goals can be tracked
16	It stores cookies for 30 days	It stores cookies for 15 years
17	Pre-defined and custom filters available at the profile level	Limited filtering options
18	Google Analytics keeps data up to 25 months	It keeps all website data collected as long as you’re a customer.
19	Time spent on a form can be counted	Time spent on each field of a form can also be counted
20	GA main skill is online marketing analytics	Omniture’s main skill is web analytics and optimization