S No. | DTM | GTM |
1 | Tags or scripts are served asynchronously and synchronously both | All the tags are served asynchronously only |
2 | Complete integrations with Google Analytics, Adobe SiteCatalyst, and Adobe Test & Target is provided | No support for tools like A/B testing, surveys, personalization, product recommendations, or tags that require multiple snippets in different locations of the page. |
3 | DTM allows to capture variable from anywhere of the page | Each variable is stored manually and available for the same page and can’t be captured from other pages |
4 | It is not completely free available | It is available free of cost, anyone can start using it |
5 | It is not easy to use, training is must | Slight study can make you use GTM |
6 | DTM and Adwords synchronization is not that great | GTM and Adwords synchronization is awesome |
7 | Testing is complex | Testing is very easy |
Thursday, October 5, 2017
Difference between DTM (Dynamic tag manager) & GTM (Google tag manager)
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