| S No. | DTM | GTM |
| 1 | Tags or scripts are served asynchronously and synchronously both | All the tags are served asynchronously only |
| 2 | Complete integrations with Google Analytics, Adobe SiteCatalyst, and Adobe Test & Target is provided | No support for tools like A/B testing, surveys, personalization, product recommendations, or tags that require multiple snippets in different locations of the page. |
| 3 | DTM allows to capture variable from anywhere of the page | Each variable is stored manually and available for the same page and can’t be captured from other pages |
| 4 | It is not completely free available | It is available free of cost, anyone can start using it |
| 5 | It is not easy to use, training is must | Slight study can make you use GTM |
| 6 | DTM and Adwords synchronization is not that great | GTM and Adwords synchronization is awesome |
| 7 | Testing is complex | Testing is very easy |
Thursday, October 5, 2017
Difference between DTM (Dynamic tag manager) & GTM (Google tag manager)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment