| S. No. | Demand Side Platform | Real Time Bidding |
| 1 | It’s a platform that advertisers uses to buy inventory | It’s a mechanism by which inventory is bought |
| 2 | Helps to give access to multiple RTB exchanges through one interface | Helps to bid each impression |
| 3 | Helps to buy audiences (collected from behavioral data, cookies and data exchanges) rather than specific websites | Bid as per the audience selected, website can be any |
| 4 | DSP is an interface to advertiser where as SSP is an interface to publishers | RTB can be considered as middleware for DSP and SSP |
| 5 | DSP enables global ad frequency capping across exchanges which improve campaignEfficiency and user experience. | RTB functions as per the command passed through the DSP that an advertiser is using |
Thursday, October 5, 2017
Difference between DSP and RTB
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