AdOps Basics: Ad Network

Friday, September 29, 2017

Ad Server and Ad Network

	AD SERVER	AD NETWORK
1	The equipment that brings up the ad to potential customers is called an Ad server	Ad network is a company that connects advertisers to web sites that want to host advertisements
2	In simple words, Ad server is a tool used by ad agencies and/or clients to facilitate ad trafficking and to provide reporting on ad performance	Ad networks are a single buying opportunity for media buyers and an opportunity to access advertising market for small publishers
3	Ad server is a part of an ad network.	Every ad network has their own ad server
4	There are two main types of ad server – Local ad server and remote ad server	There are mainly three different types of ad networks – vertical , horizontal , and targeted networks
5	The ad servers provide data like impression served, number of clicks, CTR , leads, etc.	The ad network provides data to client retrieved from an ad server (every campaign has its own data)
6	The use of best ad server provides consistent and maximized feature like action tracking (post-click activities) such as sales, leads, downloads, engagements , video tracking , etc.	The use of a best ad network allows an advertiser to assure that their ads are placed on the best possible website to target their ads towards their target market