SL. No:
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Standard Banner
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Rich Media
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1
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Standard banners are simple banners of gif, jpeg or flash. They usually include text with a visual such as a logo or a graphic
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Rich media are those ad which has audio/video in it, i.e. rich with its behavior
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2
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Less in size, advantageous when the purpose is only branding
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Heavy file size
|
3
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Less or almost no interactivity i.e. STATIC
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Highly interactive i.e. DYNAMIC
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4
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No other technology can be used with standard banners
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Rich media can synchronize with technologies like Java , JavaScript , DHTML also
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5
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These only have one interaction i.e. on click it leads to advertiser landing page
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It can have number of interactions
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Friday, October 6, 2017
Standard Banner and Rich Media
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