Full-Width Version (true/false)

false
Showing posts with label Online Advertising. Show all posts
Showing posts with label Online Advertising. Show all posts

Tuesday, August 22, 2017

Is your data SAFE online?

August 22, 2017 0
Is your data SAFE online?
You'll never be 100% safe as long as you're on the internet. You can, however, reach a point where you're as safe as you reasonably need to be. While it's tempting to get worried or scared when you hear about a looming conspiracy or a company that got hacked, just remember that online security isn't just about having the strongest lock. It's about using the right tools for the job and knowing when to take your data offline. And, above all else, don't panic when you hear that some scary policy is in effect, or some company screwed up with your data. It's not good when that happens, but it's not new, either. Yet the internet lives on.

Before filling any form or giving any data online always raises a question in the mind that are we safe, will be the data been provided be secured? The answer is YES!  


 It is very true that the cyber crime has increased a lot and it’s only because it’s the easiest possible way to track anyone’s personal data and so getting worried about your data is but obvious. 


FTC, Federal Trade commission, an independent agency of US government established in 1914, it came into existence for protecting consumer data.For many companies, collecting sensitive consumer and employee information is an essential part of doing business. It’s FTC legal responsibility to take steps to properly secure or dispose of it.And it’s just not about FTC, every country has their commissions taking care of the data. 


There are number of DATA PROTECTION LAWS which needs to be followed today so as to confirm the users being safe.Our Constitution has provided the law relating to privacy under the scope of Article 21 and the Information Technology Act, 2000. 


What data is collected? 

It’s ultimately the cookie from where the data about the user is fetched as cookies store the whole information but what kind of data are collected?

1. Login data

2. On every use of credit card for purchasing purpose, the trail of brand preference, place of shopping etc. left behind.
3. The data regarding the websites you visits which ultimately tells about your behavior.
4. Financial information such as Bank account or credit card or debit card or other payment instrument details.
5. Medical records and history.
6. Sexual orientation.
7. Through hacking, the hackers can whimsically alter anyone’s account.
8. Unsolicited e-mails are also a usual practice of gathering personal information of the users.


Provided data can be helpful to attribute a person’s character, like he is arrogant or gentle, etc. Then it will become so easy for someone to fool you if he knows your behavior.

But today in the technological world it’s not that easy as number of claws , protection to our data are their and thus we are quite secured.



Use of Personal data collected?

1. For marketing and promotional purposes
2. For Editorial and feedback purposes
3. Statistical analysis of user’s behavior
4. For product development
5. Record keeping
6. Content Improvement
7. Identifying information such as names , email address , postal , phone numbers etc. ( voluntarily provided by user )
8. Number of visitors on the site for account status. 

Governments Are Spying on You?

Ever since we first heard about the NSA's massive surveillance database, conflicting reports and statements have emerged and it's hard to pin down exactly what happens with any level of certainty (as you might expect from a top secret surveillance program). How much data is stored, how easy it is to pull it up, how often a human being interacts with your specific name and, perhaps most important of all, how much private companies voluntarily hand data over instead of fulfilling legal requirements are all things that we have trouble knowing for sure.


Here's what we can safely assume: some information either about or created by you is probably stored somewhere. According to the deputy director of the NSA, speaking to a House judiciary committee, the NSA is able to perform a "second or third hop query" to acquire information on a suspected terrorist. This means that in addition to requesting data from a suspect, the agency is able to pull data from everyone that suspect has communicated with, everyone those people have communicated with, and then everyone those people have communicated with.

If you'd like to get a sense of what that kind of scale looks like, take a look at this tool from The Guardian. Using an average number of Facebook friends as a metric, it can show how many people you can interact with by proxy up to three hops. For a single person with the average number of Facebook friends, a three hop query could potentially include over five million people. Multiply that by the number of suspected terrorists and your chances of staying off a server somewhere are probably pretty slim.



Whether or not your data is actually on a government server somewhere is a bit irrelevant. You can't know for certain, you can't press a button and erase it, and the only recourse you have for changing this fact is a political shift. I'm not here to tell you what you need to believe on the subject. That's up to you. What's not up to you is that—for now at least—once you step on to the internet, some data of yours is probably getting swept up. Even if you use burner phones and encrypt everything, there's still not much you can do to stop this. It's okay to be outraged by this, but after years of shady policies and leaked practices, it shouldn't be a surprise anymore.


Web Sites Get Hacked

Of course, the main reason that the last section hasn't convinced us all to drop off the face of the internet is because most of us don't tend to find ourselves looking down the barrel of a full-scale investigation. It's a very serious concern in principle (and in reality for a minority of people), but largely, we quietly accept it until election time and life goes on. What about something more tangible, though?

Even if you're okay with government agencies collecting massive amounts of data for surveillance purposes, you probably don't want some random internet hacker to have access to your login information for major websites.


On that note, here's an incomplete list of major websites who have been hacked and had login information leaked over the last 18 months:


Adobe was hacked and 150 million user account IDs and passwords were leaked.

Dropbox was hacked leaving an undisclosed number of email addresses visible (and subsequently spammed).
LivingSocial was hacked and 50 million names, email addresses, and encrypted passwords were leaked.
Cupid Media was hacked, leaving 42 million names, addresses, birthdays, and plaintext passwords out in the open.

LinkedIn was hacked and over 6.5 million hashed passwords were published. While the corresponding email addresses were reportedly not released, some of the hashed passwords were converted to plain text.
Yahoo! Mail couldn't stop getting hacked for a period of a few months.

Now, in some cases, this isn't that big of a deal. Adobe immediately reset the passwords for everyone affected, and many of these hacks involve hashed passwords that are unlikely to be read anyway. However—and this is the important part—you'll never know which service you signed up with is going to get hacked next, nor do you know what security measures they use. Maybe when your account password leaks, it will be encrypted and reset immediately. Maybe it will be in plain text. Maybe you'll never hear about it at all. The one thing you can be pretty sure of is that even if nothing bad happens, if you're online long enough, some of your data will be accessible by people you don't want having access to it.


Of course, the potential damage is compounded if you use a common password, or re-use passwords on different accounts. We've talked before about how to use a password manager to help avoid the latter issue, yet easy-to-guess passwords still remain some of the most widely used. This actually means that if you practice good security habits, you might just be secure enough to not get eaten by that bear. However, as with the last section, it's not going to be a surprise the next time that you find a service you use got hacked. In fact, it will be a bigger surprise if, over the next decade, some piece of data belonging to you isn't leaked in a major hack.



Generalized Salary Structure of Leading Ad Industries

August 22, 2017 0
Generalized Salary Structure of Leading Ad Industries
Here we presented salary structure of some posts of two leading digital ad companies. Salary range based on USA. At present, no digital ad companies directly operating here accept NewsCread. But many BPO companies are working for world's leading ad companies as third party contractor. SEBPO is on the them who is working for several Ad Servers & Ad networks
Job TitleLocationGoogle Salary
Account CoordinatorUnited States$53166
Associate Account StrategistUnited States$55669
Associate, Online Sales & OperationsUnited States$55954
Legal AssistantUnited States$59151
Adwords AssociateUnited States$59505
AdWords Account StrategistUnited States$63800
Administrative AssistantUnited States$64069
Online Operations StrategistUnited States$65392
Associate Account ManagerUnited States$68137
InternUnited States$72129
Account StrategistUnited States$72390
Account ManagerUnited States$78517
Community ManagerUnited States$78617
AnalystUnited States$79326
Administrative Business PartnerUnited States$79462
ProgrammerUnited States$80131
AccountantUnited States$80534
Technical Support SpecialistUnited States$82238
Software Engineering InternUnited States$83423
Associate Product Marketing ManagerUnited States$85139
StrategistUnited States$87039
Technical Support EngineerUnited States$88551
Corporate Operations EngineerUnited States$88990
Software Engineer InternUnited States$89742
SalesUnited States$92902
Solutions ConsultantUnited States$94898
Support EngineerUnited States$96054
Analytical LeadUnited States$96354
Data AnalystUnited States$98440
Senior Account ManagerUnited States$99948
Technical AnalystUnited States$100644
RecruiterUnited States$101037
EngineerUnited States$101918
Technical RecruiterUnited States$102757
Business Intelligence AnalystUnited States$103671
Software DeveloperUnited States$104949
WebmasterUnited States$105254
Technical Program Manager IUnited States$105753
Senior StrategistUnited States$106080
Account ExecutiveUnited States$106139
Interaction DesignerUnited States$106654
Product SpecialistUnited States$107384
Financial Analyst IIUnited States$107493
Business AnalystUnited States$107538
Site Reliability Engineer IIUnited States$107630
Senior Account PlannerUnited States$109751
Financial AnalystUnited States$109805
Software Engineer - ContractorUnited States$110226
Test EngineerUnited States$110713
Software Engineer IIUnited States$110841
Software Engineer In Test IIUnited States$111265
Database AdministratorUnited States$112065
Technical WriterUnited States$112303
User Interface DesignerUnited States$112436
Technical Solutions EngineerUnited States$112553
Web DeveloperUnited States$112672
Software Engineer In TestUnited States$113180
Program ManagerUnited States$113585
Program Manager IIUnited States$113826
Systems AdministratorUnited States$113945
Developer Programs EngineerUnited States$114433
Project ManagerUnited States$114836
Technical Account ManagerUnited States$115278
Network EngineerUnited States$115421
User Experience DesignerUnited States$115567
Visual DesignerUnited States$115943
Security EngineerUnited States$116404
Mechanical EngineerUnited States$117521
Enterprise Program ManagerUnited States$117750
Business Systems IntegratorUnited States$119028
Software Development EngineerUnited States$119580
Operations ManagerUnited States$119634
User Experience ResearcherUnited States$121175
Associate Product ManagerUnited States$121321
Senior Business AnalystUnited States$121432
Product Marketing EngineerUnited States$122183
ManagerUnited States$122433
Strategic Partner ManagerUnited States$122498
Senior Financial AnalystUnited States$123245
Sales ManagerUnited States$124209
Software Engineer In Test IIIUnited States$124251
Release EngineerUnited States$124903
Business Operations AssociateUnited States$125245
Marketing ManagerUnited States$125923
Hardware EngineerUnited States$125957
Partner Technology ManagerUnited States$126635
Software EngineerUnited States$126772
Software EngineeringUnited States$127002
Technical Program Manager IIUnited States$127462
Quantitative AnalystUnited States$127509
Hardware Test EngineerUnited States$128015
Quantitative Marketing ManagerUnited States$128195
Network Test EngineerUnited States$128225
Senior Account ExecutiveUnited States$128462
Network Engineer IIIUnited States$128605
Manager, Online Sales & OperationsUnited States$130325
Product Marketing ManagerUnited States$130506
Sales EngineerUnited States$130594
Site Reliability EngineerUnited States$132443
Software Engineer IIIUnited States$132949
Site Reliability Engineer IIIUnited States$136617
Business Development ManagerUnited States$136682
Technical Program ManagerUnited States$136893
StatisticianUnited States$137167
Technical Project ManagerUnited States$137466
Program Manager IIIUnited States$137573
SWEUnited States$138964
Software Research EngineerUnited States$139472
Senior User Experience DesignerUnited States$142345
Business Product ManagerUnited States$142854
Research ScientistUnited States$144888
Software Engineer IVUnited States$145047
Strategic Partner Development ManagerUnited States$145087
CaliforniaUnited States$146100
Product ManagerUnited States$147921
CAUnited States$148415
Senior Software Engineer In TestUnited States$149797
Senior User Experience ResearcherUnited States$150310
Research EngineerUnited States$151914
Sales Operations ManagerUnited States$152028
Data ScientistUnited States$152856
Product Manager IIUnited States$152975
Technical Program Manager IIIUnited States$156797
Regional Sales ManagerUnited States$157377
Finance ManagerUnited States$158017
Senior Program ManagerUnited States$158874
Senior Software EngineerUnited States$162747
Senior Site Reliability EngineerUnited States$166385
Senior Product Marketing ManagerUnited States$170605
Engineering ManagerUnited States$172599
Senior Software Development EngineerUnited States$172714
Senior ManagerUnited States$173902
Engineering Manager IIUnited States$190883
Staff Software EngineerUnited States$199061
Senior Product ManagerUnited States$201358
Senior Staff EngineerUnited States$215863
Senior Staff Software EngineerUnited States$225089
Group Product ManagerUnited States$238422
DirectorUnited States$253202
Engineering DirectorUnited States$279283
Visual Data Specialist - Hourly ContractorUnited States$$15.09/hr
BOLD Intern - HourlyUnited States$$23.10/hr
BOLD Intern - HourlyUnited States$$24.30/hr
Google BOLD Intern - HourlyUnited States$$24.91/hr
Recruiting Coordinator - Hourly ContractorUnited States$$26.09/hr
Intern - Hourly - HourlyUnited States$$26.33/hr
Google Engineering Practicum Intern - HourlyUnited States$$28.62/hr
Engineering Practicum Intern - HourlyUnited States$$29.02/hr
Intern - HourlyUnited States$$32.24/hr
Data Analyst - Hourly ContractorUnited States$$36.38/hr
Software Engineering Intern - HourlyUnited States$$39.72/hr
Software Engineer Intern - HourlyUnited States$$40.64/hr
Technical Sourcer - Hourly ContractorUnited States$$47.78/hr
Sourcer - Hourly ContractorUnited States$$49.78/hr
Technical Recruiter - Hourly ContractorUnited States$$56.13/hr
Intern - Monthly - MonthlyUnited States$$6,270/mo
Software Engineering Intern - MonthlyUnited States$$6,637/mo
Software Engineer() Intern - MonthlyUnited States$$6,788/mo
SWE Intern - MonthlyUnited States$$6,913/mo
Intern - MonthlyUnited States$$6,984/mo
Recruiter - Hourly ContractorUnited States$$62.97/hr
Software Engineer Intern - MonthlyUnited States$$7,049/mo
Software Development Engineer Intern - MonthlyUnited States$$7,717/mo
MBA Intern - MonthlyUnited States$$8,221/mo
Software Engineer - MonthlyUnited States$$8,676/mo

Data source: https://www.glassdoor.com/Salary/Google-Salaries-E9079.htm



Job TitleLocationAOL Salary
Local EditorUnited States$40331
Online EditorUnited States$45925
EditorUnited States$50056
Associate EditorUnited States$50912
Associate ProducerUnited States$52323
Advertising ManagerUnited States$52748
Associate DesignerUnited States$53089
Associate Account ManagerUnited States$57557
Associate Business AnalystUnited States$59625
Marketing CoordinatorUnited States$61059
Financial AnalystUnited States$65568
AnalystUnited States$65945
Photo EditorUnited States$69954
Delivery ManagerUnited States$73944
Business AnalystUnited States$74672
Associate Product ManagerUnited States$74990
Client ManagerUnited States$75254
Account ManagerUnited States$75444
Strategic Account ManagerUnited States$75798
Programming ManagerUnited States$76240
Senior AccountantUnited States$77787
Associate Software EngineerUnited States$78139
Senior Financial AnalystUnited States$79759
Visual DesignerUnited States$80862
Senior Business AnalystUnited States$81331
Senior EditorUnited States$81745
Marketing ManagerUnited States$82084
Business Systems AnalystUnited States$84645
Web TechnologistUnited States$85091
Senior Photo EditorUnited States$85664
Client Services ManagerUnited States$86269
Executive AssistantUnited States$86479
Lead AccountantUnited States$86891
ProducerUnited States$87267
Web DeveloperUnited States$88018
Software QA EngineerUnited States$88544
Project ManagerUnited States$88913
Account ExecutiveUnited States$89349
Program ManagerUnited States$90031
Managing EditorUnited States$90184
Finance ManagerUnited States$90769
Senior AnalystUnited States$92314
Senior Project ManagerUnited States$93105
Systems EngineerUnited States$94403
Systems AdministratorUnited States$94598
Research AnalystUnited States$94700
Senior Data AnalystUnited States$94764
Product Marketing ManagerUnited States$94943
Sales Development ManagerUnited States$96070
IOS EngineerUnited States$97049
Product ManagerUnited States$97468
Senior Programming ManagerUnited States$97788
Database AdministratorUnited States$98224
Systems AnalystUnited States$98251
Senior DesignerUnited States$98302
Network EngineerUnited States$99370
Senior Program ManagerUnited States$100080
Senior Marketing AnalystUnited States$100537
Senior Account ManagerUnited States$100875
Senior QA EngineerUnited States$101120
Engineer IIUnited States$101331
Software EngineerUnited States$101423
Principal Financial AnalystUnited States$101711
Senior Systems AnalystUnited States$102557
User Interface DesignerUnited States$102923
Senior Software Quality Assurance EngineerUnited States$103154
Senior Strategic Account ManagerUnited States$104002
Senior Visual DesignerUnited States$105268
User Experience DesignerUnited States$107651
Technical Project ManagerUnited States$107958
Senior User Interface DesignerUnited States$108527
Senior Software QA EngineerUnited States$109796
Senior Marketing ManagerUnited States$109905
Devops EngineerUnited States$111269
Business Development ManagerUnited States$111820
Senior ManagerUnited States$112441
ManagerUnited States$112820
Art DirectorUnited States$112940
Associate DirectorUnited States$113200
Senior Analyst Research and AnalysisUnited States$114308
Senior Engineer IUnited States$114748
Principal Systems AnalystUnited States$115512
Senior Technical Program ManagerUnited States$116145
Senior Product ManagerUnited States$116528
Senior Software EngineerUnited States$116752
Senior Systems AdministratorUnited States$117702
Senior Network EngineerUnited States$117908
Senior UI DeveloperUnited States$119584
Senior Technical Project ManagerUnited States$120277
Senior Site Reliability EngineerUnited States$120338
Tech ManagerUnited States$121306
Principal Software QA EngineerUnited States$121439
Account DirectorUnited States$123501
Senior Manager Business DevelopmentUnited States$124149
Principal Research EngineerUnited States$124644
Programming DirectorUnited States$124670
Principal Marketing ManagerUnited States$125148
Technical ManagerUnited States$125709
Senior Database AdministratorUnited States$126840
Senior Business Development ManagerUnited States$126894
Technical Manager, Software DevelopmentUnited States$128266
Senior Data ScientistUnited States$129774
Program DirectorUnited States$130160
Principal UI DesignerUnited States$130420
Senior UI DesignerUnited States$131495
Principal Product ManagerUnited States$135958
Principal Systems AdministratorUnited States$136248
Principal Software EngineerUnited States$136708
Principal EngineerUnited States$137259
Advertising Sales DirectorUnited States$138373
Executive ProducerUnited States$138495
SalesUnited States$139634
Communications DirectorUnited States$141559
Principal Technical Program ManagerUnited States$145734
Sales DirectorUnited States$146590
Marketing DirectorUnited States$146687
Business Development DirectorUnited States$148285
Senior Technical ManagerUnited States$149578
Technical DirectorUnited States$149712
Principal Database AdministratorUnited States$150578
Design DirectorUnited States$151244
Director, Account ManagementUnited States$152672
Software ArchitectUnited States$153263
Lead Software EngineerUnited States$154744
Director, BDUnited States$154838
DirectorUnited States$155369
Tech DirectorUnited States$158239
Senior Technology ManagerUnited States$161167
Director, Product ManagementUnited States$164639
Systems ArchitectUnited States$166447
Director of ProgrammingUnited States$168346
Director, Business DevelopmentUnited States$170822
Director of Product ManagementUnited States$173232
Chief ArchitectUnited States$182298
Senior Technical DirectorUnited States$183847
Senior DirectorUnited States$184120
Executive DirectorUnited States$187770
Senior Director, Product ManagementUnited States$204000
Vice President & General ManagerUnited States$220949
Vice PresidentUnited States$240348
Marketing Intern - HourlyUnited States$$14.47/hr
Account Management Intern - HourlyUnited States$$15.00/hr
Intern - Hourly - HourlyUnited States$$15.31/hr
Intern - HourlyUnited States$$16.89/hr
Product Management Intern - HourlyUnited States$$23.58/hr
Recruiting Coordinator - Hourly ContractorUnited States$$26.18/hr
Software Engineer Intern - HourlyUnited States$$27.82/hr
Executive Assistant - HourlyUnited States$$34.06/hr
Software Engineer - HourlyUnited States$$76.78/hr
Data Source: https://www.glassdoor.com/Salary/AOL-Salaries-E2151.htm

Friday, August 11, 2017

Ad Specs List

August 11, 2017 0
Ad Specs List
Sl. NoCompany AdSpec Link
1Ad Centre Mobilehttp://adcentre.com.au/ad_spec_categories/mobile/
2Ad Centre Webhttp://adcentre.com.au/ad_spec_categories/web/
3AdFonichttp://adfonic.com/support/mma-iab-mobile-ad-unit-specs/
4AdHubhttp://adhub.co.nz/ad-specs/
5AdMobhttp://www.admob.com/marketing/modals/ad_specs
6Amazonhttp://www.amazon.com/b?ie=UTF8&node=3055324011
7AOLhttp://adspecs.aol.com/
8BBC Mobilehttp://advertising.bbcworldwide.com/home/mediakit/digitalspecs/bbc-mobile
9BBC.comhttp://advertising.bbcworldwide.com/home/mediakit/digitalspecs/bbccomspecs
10Business Insiderhttp://www.businessinsider.com/business-insider-ad-specs-2013-5?IR=T
11CarWale.comhttp://www.carwale.com/es/adspecs.aspx
12Comcasthttp://www.comcastspotlight.com/onlinemediakit/adspec.pdf
13Federated Mediahttp://www.federatedmedia.net/marketers/ad-specs/
14Flurryhttp://www.flurry.com/adspecs.html
15Glam Mediahttp://www.glammedia.com/files/2013/12/Glam_Media_Ad_Specs_Dec_17_2013.pdf
16HayMarkethttp://www.haymarketmedia.asia/AdDemo/downloads/Online_Ad_Specifications.pdf
17InMobihttp://www.inmobi.com/ui/pdfs/ad-specs.pdf
18InterMarketshttp://www.intermarkets.net/DIY/assets/pdf/Ad-Specs-and-Guidelines.pdf
19Komli Mediahttp://www.komli.com/usa/content/ad-specs-and-creative-gallery
20LinkedInhttp://adspecs.liasset.com/
21MediaNet by Casale Mediahttp://www.medianet.com/resources/ad-specs/
22Mi9http://mi9.com.au/adspecs
23MobClixhttp://www.mobclix.com/richmedia/pdf/adspecs.pdf
24Mobile Theoryhttp://mobiletheory.com/advertisers/ad_specs/
25MSNhttp://advertising.msn.co.nz/adspecs
26NBA.comhttp://www.nba.com/adspecs/information.html
27Pandorahttp://www.pandora.com/static/ads/media-kit/Pandora_Ad_Specs.pdf
28Pulpo Mediahttp://www.pulpomedia.com/ad-spec/
29Say Mediahttp://www.saymedia.com/ad-specs
30Specific Mediahttp://specificmedia.com/products/ad-specs/
31Tapithttp://www.tapit.com/ad-specs/
32TapJoyhttp://advertisers.tapjoy.com/wp-content/themes/tapjoy_v2/images/advertisers/Tapjoy_AdSpecs_2013.pdf
33The chronicle Heraldhttp://thechronicleherald.ca/advertising/ad-specs
34The New York Timeshttp://nytmediakit.com/specs
35The Weather Companyhttp://twcmediakit.com/web/creative-specs/
36TopGearhttp://advertising.bbcworldwide.com/home/mediakit/digitalspecs/topgear
37Topixhttp://topix.cachefly.net/ext/topix_ad_specs_v6.pdf
38Tribal Fusionhttps://www.tribalfusion.com/r.tf?q=advertisers/AdSpecs
39Tribune Interactivehttp://www.tribuneinteractive.com/specs/images/MediaKit.pdf
40Uber Mediahttp://ubermedia.com/ad-specs/
41Vervehttp://verve.wpengine.com/wp-content/themes/verve/pdf/Verve_Ad_Guidelines_and_Specs_071012.pdf
42Vox Mediahttp://www.voxmedia.com/images/specs/vox-ad-specs.pdf
43Washington Posthttp://www.washingtonpost.com/wp-adv/media_kit/adspecs/
44xAdhttp://www.xad.com/wp-content/uploads/2012/09/xAd-Ad-Specification-083012.pdf
45Yahoo UKhttp://adspecs.yahoo.co.uk/
46Yahoo!http://adspecs.yahoo.com/
47Yahoo! Francehttp://adspecs.yahoo.fr/
48Yahoo! Germanyhttp://adspecs.yahoo.de/
49Yahoo! Indiahttp://in.adspecs.yahoo.com/index.php
50Yelphttp://www.yelp.com/advertise/national/display/ad_specs
51Yumehttp://www.yume.com/ad-gallery/ad-specs
52Zedohttp://www.zedo.com/wp-content/uploads/2012/04/zedoMediaKit.pdf

CPA Network list

August 11, 2017 0
CPA Network list
This summary is not available. Please click here to view the post.

Wednesday, August 9, 2017

Why Online Advertising or Internet Advertising?

August 09, 2017 0
Why Online Advertising or Internet Advertising?
There must be a thought coming once to everyone’s mind that why online advertising and why not still offline or traditional advertising?

1. It is the fastest growing medium than any other.

2. High penetration on all targets, especially in the youth segment.

3. Wide coverage – It comprises of targets that are highly commercial as between 17 and 55, of middle and upper class, urban habitats, with high purchasing power, accustomed to new technologies and trends and prescribe consuming.

4. Affinity – Internet is the most effective with young medium. Therefore, it is an excellent means of improving business. It is very profitable way of marketing variables (memory, notoriety, purchase intent …).

5. Targeting ability – Internet over other conventional means has the ability to reach the desired target audience easily.

6. Interactivity – By nature, the Internet allows user interaction with the goal of creating a short, medium or long term relationship.

7. Creativity – The limitless creative possibilities of the medium are excellent to build an experience with the target audience. The development of new attractive formats for the user as well as video
technology enable campaigns to be very effective in its objectives.

8. Capacity of branding – Internet advertising improves memory and accelerates the diffusion of the advertising message.

9. Feed, sale and distribution – Internet is a great medium prior to the final purchase information.

10. Real time monitoring – The advertiser has the ability to obtain short-term results, since the campaign can be monitored in real time, it is easy to take decisions according to campaign performance.

11. Cost effective - Online advertising is more cost effective than traditional advertising. As advertisers can target potential buyers through advanced targeting system and can avoid unusual viewer and have to pay for per views or clicks, advertisers can reduce advertisement cost.

12. Get information about the viewers - Through online advertisement, advertisers can get all the report about the viewers; their location, time, age and other relevant information.

13. Bidding System - Online advertisement also facilitate real time bidding that also helps to reduce advertising cost.


Digital Advertising Ecosystem

AdOps Basic | Understanding the Digital Advertising Ecosystem. Understanding the Digital Advertising Ecosystem Digital advertisin...