Targeting:
Targeting is about catching the right user at the right time at right place so that the output coming out of it should be maximum.
Targeted Advertisement – an advertisement that is shown only to users exhibiting specific attributes or in a specific context or at a particular time of day.
In online industry targeting is a big world and is divided into sub parts :
- Contextual Targeting: Contextual targeting is a form of targeting that the ad servers use to target a user for showing ad units based on the context of the page they are viewing.
- Semantic Targeting: A type of contextual targeting that also incorporates semantic techniques to understand page meaning and/or sentiment.
- Behavioral Targeting: Behavioral targeting is a form of targeting that ad server and ad networks use for targeting users based on their online behavior.
- Audience Targeting: A method that enables advertisers to show an ad specifically to visitors based on their shared behavioral, demographic, geographic and/or technographic attributes. Audience targeting uses anonymous, non-PII data.
- Geographic Targeting: The targeting of users as per zip code, area code, city, DMA, state, and/or country is called as geographic targeting .
- Creative Retargeting: A method that enables advertisers to show an ad specifically to visitors that previously were exposed to or interacted with the advertisers‟ creative.
- Site Retargeting: This targeting enables advertisers to show an ad specifically to previous site visitors.
- Time-based Targeting: Time- based parting can be divided into parts : time parting – this parting enables the ad to appear on certain time in a day while another is Day parting – this parting enables the ad to appear on certain days of the week.
- Demographic Targeting: The targeting of users on the basis of demographic information such as age, gender and income etc is called as demographic targeting.
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