Digital Video In-Stream Ad Standard’s

According to IAB there is two types (linear and Nonlinear) of format currently practiced in digital video in-stream advertisement. 

Linear: Linear videos are usually served with a companion banner, which can be found beside video player.it can be placed pre-roll, mid-roll or post-roll ad. And also can be interactive. And file formats should help linear ads scale across screens for desktop, mobile, and beyond

Maximum ad display duration:  

 Most practiced Video In-Stream linear Ad’s duration are

•          6 seconds
•         15 seconds
•          30 seconds

If the ad is interactive then there is a limitation that the duration of ad should be 15-30 seconds.

Some Other duration commonly accepted as well:

•          Short-form video creative (3-10 seconds in length)
•         60 second spots

 Dimensions:

·         16:9 Aspect Ratio (formatted for HD screens)

       Resolution:

•      Low quality file (640x360)
•       Medium quality file “854x480 (SD-US)” and “1024x576 (SD-EU)”
•       High quality file “1280x720 (HD)” & “1920x1080 (HD)”

·         4:3 Aspect Ratio (Low and medium quality when only SD available)

       Resolution:

•        Low quality file “640x480”
•        Medium quality file “854x480” & “720x540 (SD)”

Video Bitrate:

•          Low quality file (500-700 kbps)
•          Medium quality file (700-1500 kbps)
•          High quality file (1500-2500 kbps)

Audio Bitrate:

• 
  
•         128-192 kbps (AAC-LC)
•          64-128 kbps (AACv1)
• 
  

Average File Size:

•          Low -- 1.5-2mb
•          Medium -- 3-4mb
•          High -- 6-8mb

 Maximum ad display duration: 

Most practiced Video In-Stream Nonlinear Ad’s duration are

•        5-15 seconds
•         Persistent

 Overlay Dimensions:

     The overlay ad should not be more than 1/5 of the height of the player. For animated overlay ad units, publishers may allow an extra 20 additional vertical pixels.

  

   Generally accepted ad dimensions are 

•         300x50
•        450x50

Companion Ad Guidelines:

     Both linear and nonlinear ads have the option to be served with a companion ad. Companion ads are display ads in the form of text, static image, rich media, or skins that wrap around the video experience. Companion ads come in a number of sizes and may require some coordination for appropriate placement. The primary purpose for the companion ad is to offer sustained visibility of the sponsor throughout the streaming video experience and to leave behind a reminder after the linear or nonlinear component has been completed.

   The following companion ad format guidelines outline the minimum considerations for companion ad development

Standard Companion Banner size

                

                                

Size	Style / Name	Standard Weight for GIF	Standard Weight for Flash
468 x 60	Full Banner	20 KB	30 KB

Example:

 

Size	Style / Name	Standard Weight for GIF	Standard Weight for Flash
728 x 90	Leaderboard	25 KB	35 KB

      Example: 

Size	Style / Name	Standard Weight for GIF	Standard Weight for Flash
336 x 280	Square	25 KB	35 KB

   Example :

Size	Style / Name	Standard Weight for GIF	Standard Weight for Flash
300 x 250	Square	25 KB	35 KB

     Example : 

Size	Style / Name	Standard Weight for GIF	Standard Weight for Flash
250 x 250	Square	25 KB	35 KB

Example :

Size	Style / Name	Standard Weight for GIF	Standard Weight for Flash
160 x 600	Skyscraper	20 KB	30 KB

e    Example : 

Size	Style / Name	Standard Weight for GIF	Standard Weight for Flash
120 x 600	Skyscraper	20 KB	30 KB

e   Example :