Vertical Ad Network and Horizontal Ad Network

SL. NO:	Vertical Ad Network	Horizontal Ad Network
1	A vertical ad network is dedicated to deliver advertising on a specific audience.	A horizontal ad network is a network that delivers advertising on wide base of inventory available.
2	Specialized	Non - specialized
3	Non - Generalized i.e. low global reach (general audience or targeting) but high reach on the specific target.	Generalized - i.e. General audience (public) or targeting.
4	Vertical ad networks offers less but exact reach for advertisers.	Horizontal ad networks offer scale, reach and numerous targeting capabilities for advertisers.
5	It serves fewer impressions than horizontal ad network as the reach is less.	It delivers several billions of ad impressions per day as the reach is broad.
6	It is considered as “Known buy” as you know to which audience you are targeting.	It is considered as “Blind buy” as you don’t know where the impressions will serve.
7	Some examples are Travel, Automotive , lifestyle	ROS or RON i.e. Run on sites or Run-of-network