Rocket Fuel | Optimises Media Placement with Moment Scoring
Founded in 2008 by alumni of Yahoo!, Rocket Fuel is now recognized as a strong performer in the DSP market.
A self-service DSP, it brings programmatic marketing in-house, with the aim of using AI to predict what marketing actions to take with a person at a single moment in time. This type of predictive marketing allows customers to receive personalized, real time ads which are relevant to their tastes and online habits.
They also offer a separate Data Management Platform (DMP) where marketers are able to see all of their campaign data. Overall, Rocket Fuel stands by a strong ethic of working with people and not devices with an aim to offer marketers complete transparency.
MediaMath | Integration Made Easy
MediaMath is the leading independent programmatic company for marketers.
Founded in 2007 and majority owned by employees, MediaMath is trusted by two-thirds of the Fortune 500 and is partnered with thousands of developers and agencies to improve business outcomes.
A negative aspect of programmatic advertising is that you are unable to see what your ad will be placed next to until it is published. To ease this pain for marketers, MediaMath guarantee brand safety for programmatic campaigns and, if an ad runs next to offensive content, they will give the advertiser a refund.
Priding itself on transparency, MediaMath ensures users have full access to their data, with customization options and a team of dedicated experts that can help with campaign set up and maintenance.
Amazon (AAP) | Amplify Your Campaign
Amazon’s simply titled Amazon Advertising Platform (AAP) has been described as the dark horse of Ad Tech. With a reputation of being secretive as a business, Amazon has also kept a tight lid on the details surrounding this DSP.
With this tool, advertisers can reach Amazon shoppers across all Amazon sites, the web and mobile apps.
But, AAP has come under fire recently for offering little transparency for their users. Rob Griffin (Global Director of Product Development at Havas Media) stated that AAP users “get new customers, but they don’t necessarily know who they are, how [products are] selling or what the conversion rate is.”
Amazon Advertising Platform can see the online shopping behavior of millions of people in real time which can be leveraged into precise campaigns aimed at relevant customers.
DoubleClick by Google | Digital Advertising Solutions
DoubleClick is a leading DSP by Google and describes itself as an “integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.”
April 2017, DoubleClick announced users were now able to buy Television ad space via the platform.
Yet, Google has come under fire recently, along with Facebook, over concerns that their programmatic strategy works with cookies not people. Because Google and Facebook have, by far, the most data and insights about the public, other DSPs such as AppNexus, Rocket Fuel and MediaMath are teaming up as a consortium to challenge these programmatic giants.
But Google isn’t prepared to let competition overtake without a fight, and is currently testing whether it should relinquish the feature from its own DoubleClick AdExchange which meant it was easily able to outbid others.
LiveRamp | Identity Resolution Service & Data Onboarding
With a focus on pure people-based marketing, LiveRamp is an Acxiom company that provides the foundation for omnichannel marketing. With their identity resolution service, LiveRamp Identity Link, they tie data back to real consumers, enabling people-based marketing initiatives across all digital channels.
Transforming the technology platforms used by clients, LiveRamp is dedicated to improving the relevancy of marketing, and ultimately allows consumers to better connect with the products, services and brands they love. Honoring the best practices of leading associations including the App Choices and Digital Advertising Alliance’s (DAA) ICON programs, they deliver privacy-safe solutions to various markets.
Recent developments from LiveRamp HQ include the announcement of their involvement in the launch of a new technology consortium alongside AppNexus, MediaMath and others. With a focus on providing people-based marketing within programmatic channels, they are looking to challenge the precision advertising dominance currently being held by Google and Facebook, and move away from the uncomfortable invasion of the cookie.
Choozle | Digital Marketing & Advertising Platform
Don’t pay for an aircraft carrier when perhaps you only need a speedboat.
Blending user-experience with first-in-class tools, Choozle is a design-focused platform which integrates powerful targeting, buying and execution features in a self-service platform.
With no minimum ad spend, Choozle is popular for enabling marketers to gain access to every programmatic impression there is, bridging the divide between the big and small spenders. Their service sees more of the client’s advertising budget be spent on media as they strip out any unnecessary costs, technology and complicated processes.
Transparent, powerful and simple, Choozle delivers real-time programmatic advertising, as well as buying & measurement tools, which rival the big players without the inflated costs.
TubeMogul | Programmatic Advertising Software
A leading independent software platform that enables brands and agencies to plan, buy, and measure and optimize their global advertising, TubeMogul is focused on building the world’s leading software for advertising.
Specializing in video advertising, they have developed the industry’s most comprehensive client training and award-winning customer service. They enable clients to orchestrate sophisticated programmatic ad campaigns across digital screens, television and out-of-home channels from just one platform.
In February 2016, they instigated a Non-Human Traffic Credit Program, whereby advertisers will be refunded if traffic is identified as non-human by White Ops. Whilst performance and economic transparency are both critically important, their commitment extends into their position as an industry leader.
BrightRoll from Yahoo! | Smart Video Advertising
Yahoo’s very own DSP, BrightRoll, blends proprietary data from the search engine with sophisticated targeting capabilities to uniquely position the ad campaigns of their clients. With tools dedicated to helping buyers and sellers achieve outstanding results from their digital advertising, their services cover video, display and native advertising.
Utilizing more than 165 billion data points per day, the DSP solves the toughest challenges faced by advertisers and drives significant results. Their data-driven approach ensures advertisers reach precise audiences across all formats and devices.
With an Audience Builder and incredible data at their disposal, advertisers can use the vast and deep insights to easily build audiences. Then measure the results of campaigns with third-party integrations to ensure the creatives are seen by real viewers!
AppNexus | International Internet Advertising and Ad Management Software
Harnessing data and machine learning, AppNexus strives to empower the world’s open digital audience platforms. Their program simplifies the most sophisticated capabilities so their clients can fulfil their full potential.
Become a trusted partner, being provided with solutions aligned with the best interests of customers, whilst being transparent and at a low cost. As an independent technology company, AppNexus is fully aligned to the interests of their customers and aims to create a better internet.
Their real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns.
In May 2017, AppNexus, LiveRamp and MediaMath, as well as others, announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. It is well-worth staying tuned into current programmatic news to see how this develops in the coming months.
Facebook Ads Manager | Facebook for Business
Back in 2016, Facebook cancelled plans to release ‘Atlas’, a DSP which would have been close competition for Google at the time. It seems concerns surrounding user’s privacy and data were challenged and Facebook wanted to work on these before releasing the DSP.
Now, Facebook has decided to do Programmatic Marketing slightly differently. Cutting out the technical middle man, they provide the buying platform and the biddable ad space. This means Facebook Ads Manager is a DSP that programmatically sells its own (and Instagram) inventory. Other than that, it fits in with the settings and features supplied by other leading DSPs.
Available as an App, Facebook Ads Manager allows advertisers to create, edit, manage, track and analyze their campaigns all from one place. Given Facebook’s active user count is nearing the 2 billion mark, the platform offers a huge degree of possibility for programmatic advertisers.
Amobee DSP| Where rich data turns into compelling action.
Bring your audience-first strategy to life and engage with your audience where and when it matter. Use Amobee DSP (formerly Turn DSP) to plan and address your audiences across video, mobile, social, display, and TV networks. Tap into an ecosystem of more than 200 pre-integrated data, technology, and inventory partners. Conduct tests to validate and fine-tune your strategy and tactics before you go to scale. Analyze your results and get full omnichannel, multi-touch, and last touch attribution for every response.
Amobee DSP brings you the advantages of reach and real-time performance as only Amobee can deliver. Amobee algorithms evaluate 4 million ad opportunities per second, providing you with multiple options to engage with your specific audience—at the ideal moment, on any device.
Amobee DSP keeps your brand safe too. In the complex world of programmatic advertising, Amobee keeps you in control. Amobee comprehensive approach to fraud prevention and brand safety means you can always reach the audiences you want with ads that are in view and served in a brand-safe environment. The platform-wide monitoring and blocking solution minimizes your exposure to fraudulent activity. And our built-in brand safety tools let you define your tolerance level, set rules, create whitelists and blacklists, and set up real-time blocking services.
Invitemedia by Google | A smarter, more efficient way to buy media
Invite Media is a high impact demand-side platform that enables advertisers, agencies and agency trading desks to use real-time bidding to buy and optimize online media.
Buyers can use Invite Media's technology to set up and manage automated strategies to help facilitate intelligent buying across all major sources of real-time bidded inventory, all in a single interface. With the ability to apply data from any major source, plus the freedom to create business rules for bidding and optimization, Invite Media gives buyers flexible control over campaign performance.
Top agencies and advertisers rely on Invite Media's transparent universal buying platform, Bid Manager, to use their own and third-party data while gaining efficiency and scale from an integrated workflow and reporting system.
Now backed by Google's global infrastructure, Invite Media provides the reach, scale and speed buyers need to get optimal results.
With Invite Media, you can:
Videology:
Videology were founded in 2007 by Scott Ferber - also the co-founder of advertising.com - to solve the industry’s marketing challenges in a world where video viewership was fragmenting across screens. Videology’ve always focused on one goal: helping advertisers reach consumers wherever they are watching video or TV.
Today, Videology advertising software is being used by the biggest agencies, trading desks, and media companies around the world to reach consumers with relevant video advertising across screens.
Videology’s global, market-leading software helps Marketers, Agencies and Media Companies manage, measure and optimize digital video and TV advertising to drive better results in today’s converged media landscape.
This specialized software was purpose-built to bring the efficiencies and intelligence of programmatic advertising to the constrained TV and premium video marketplace. Our software solves the unique challenges posed by TV and video advertising – from planning to measurement – all in one simple platform.
Our goal is simple: to deliver better programmatic cross-screen video and TV advertising opportunities for Marketers, Agencies and Media Companies.
The Videology Platform was designed to give Advertisers, Agencies, and Media Companies what they’re looking for: certainty, reach, quality, and connections. With access to all major data and media providers throughout the ecosystem, our advanced software offers cross-screen solutions that combat media fragmentation and drive better results – in fact, Nielsen found that we drive brand lifts 6x greater than the norms they usually see.
Founded in 2008 by alumni of Yahoo!, Rocket Fuel is now recognized as a strong performer in the DSP market.
A self-service DSP, it brings programmatic marketing in-house, with the aim of using AI to predict what marketing actions to take with a person at a single moment in time. This type of predictive marketing allows customers to receive personalized, real time ads which are relevant to their tastes and online habits.
They also offer a separate Data Management Platform (DMP) where marketers are able to see all of their campaign data. Overall, Rocket Fuel stands by a strong ethic of working with people and not devices with an aim to offer marketers complete transparency.
MediaMath | Integration Made Easy
MediaMath is the leading independent programmatic company for marketers.
Founded in 2007 and majority owned by employees, MediaMath is trusted by two-thirds of the Fortune 500 and is partnered with thousands of developers and agencies to improve business outcomes.
A negative aspect of programmatic advertising is that you are unable to see what your ad will be placed next to until it is published. To ease this pain for marketers, MediaMath guarantee brand safety for programmatic campaigns and, if an ad runs next to offensive content, they will give the advertiser a refund.
Priding itself on transparency, MediaMath ensures users have full access to their data, with customization options and a team of dedicated experts that can help with campaign set up and maintenance.
Amazon (AAP) | Amplify Your Campaign
Amazon’s simply titled Amazon Advertising Platform (AAP) has been described as the dark horse of Ad Tech. With a reputation of being secretive as a business, Amazon has also kept a tight lid on the details surrounding this DSP.
With this tool, advertisers can reach Amazon shoppers across all Amazon sites, the web and mobile apps.
But, AAP has come under fire recently for offering little transparency for their users. Rob Griffin (Global Director of Product Development at Havas Media) stated that AAP users “get new customers, but they don’t necessarily know who they are, how [products are] selling or what the conversion rate is.”
Amazon Advertising Platform can see the online shopping behavior of millions of people in real time which can be leveraged into precise campaigns aimed at relevant customers.
DoubleClick by Google | Digital Advertising Solutions
DoubleClick is a leading DSP by Google and describes itself as an “integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.”
April 2017, DoubleClick announced users were now able to buy Television ad space via the platform.
Yet, Google has come under fire recently, along with Facebook, over concerns that their programmatic strategy works with cookies not people. Because Google and Facebook have, by far, the most data and insights about the public, other DSPs such as AppNexus, Rocket Fuel and MediaMath are teaming up as a consortium to challenge these programmatic giants.
But Google isn’t prepared to let competition overtake without a fight, and is currently testing whether it should relinquish the feature from its own DoubleClick AdExchange which meant it was easily able to outbid others.
LiveRamp | Identity Resolution Service & Data Onboarding
With a focus on pure people-based marketing, LiveRamp is an Acxiom company that provides the foundation for omnichannel marketing. With their identity resolution service, LiveRamp Identity Link, they tie data back to real consumers, enabling people-based marketing initiatives across all digital channels.
Transforming the technology platforms used by clients, LiveRamp is dedicated to improving the relevancy of marketing, and ultimately allows consumers to better connect with the products, services and brands they love. Honoring the best practices of leading associations including the App Choices and Digital Advertising Alliance’s (DAA) ICON programs, they deliver privacy-safe solutions to various markets.
Recent developments from LiveRamp HQ include the announcement of their involvement in the launch of a new technology consortium alongside AppNexus, MediaMath and others. With a focus on providing people-based marketing within programmatic channels, they are looking to challenge the precision advertising dominance currently being held by Google and Facebook, and move away from the uncomfortable invasion of the cookie.
Choozle | Digital Marketing & Advertising Platform
Don’t pay for an aircraft carrier when perhaps you only need a speedboat.
Blending user-experience with first-in-class tools, Choozle is a design-focused platform which integrates powerful targeting, buying and execution features in a self-service platform.
With no minimum ad spend, Choozle is popular for enabling marketers to gain access to every programmatic impression there is, bridging the divide between the big and small spenders. Their service sees more of the client’s advertising budget be spent on media as they strip out any unnecessary costs, technology and complicated processes.
Transparent, powerful and simple, Choozle delivers real-time programmatic advertising, as well as buying & measurement tools, which rival the big players without the inflated costs.
TubeMogul | Programmatic Advertising Software
A leading independent software platform that enables brands and agencies to plan, buy, and measure and optimize their global advertising, TubeMogul is focused on building the world’s leading software for advertising.
Specializing in video advertising, they have developed the industry’s most comprehensive client training and award-winning customer service. They enable clients to orchestrate sophisticated programmatic ad campaigns across digital screens, television and out-of-home channels from just one platform.
In February 2016, they instigated a Non-Human Traffic Credit Program, whereby advertisers will be refunded if traffic is identified as non-human by White Ops. Whilst performance and economic transparency are both critically important, their commitment extends into their position as an industry leader.
BrightRoll from Yahoo! | Smart Video Advertising
Yahoo’s very own DSP, BrightRoll, blends proprietary data from the search engine with sophisticated targeting capabilities to uniquely position the ad campaigns of their clients. With tools dedicated to helping buyers and sellers achieve outstanding results from their digital advertising, their services cover video, display and native advertising.
Utilizing more than 165 billion data points per day, the DSP solves the toughest challenges faced by advertisers and drives significant results. Their data-driven approach ensures advertisers reach precise audiences across all formats and devices.
With an Audience Builder and incredible data at their disposal, advertisers can use the vast and deep insights to easily build audiences. Then measure the results of campaigns with third-party integrations to ensure the creatives are seen by real viewers!
AppNexus | International Internet Advertising and Ad Management Software
Harnessing data and machine learning, AppNexus strives to empower the world’s open digital audience platforms. Their program simplifies the most sophisticated capabilities so their clients can fulfil their full potential.
Become a trusted partner, being provided with solutions aligned with the best interests of customers, whilst being transparent and at a low cost. As an independent technology company, AppNexus is fully aligned to the interests of their customers and aims to create a better internet.
Their real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns.
In May 2017, AppNexus, LiveRamp and MediaMath, as well as others, announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. It is well-worth staying tuned into current programmatic news to see how this develops in the coming months.
Facebook Ads Manager | Facebook for Business
Back in 2016, Facebook cancelled plans to release ‘Atlas’, a DSP which would have been close competition for Google at the time. It seems concerns surrounding user’s privacy and data were challenged and Facebook wanted to work on these before releasing the DSP.
Now, Facebook has decided to do Programmatic Marketing slightly differently. Cutting out the technical middle man, they provide the buying platform and the biddable ad space. This means Facebook Ads Manager is a DSP that programmatically sells its own (and Instagram) inventory. Other than that, it fits in with the settings and features supplied by other leading DSPs.
Available as an App, Facebook Ads Manager allows advertisers to create, edit, manage, track and analyze their campaigns all from one place. Given Facebook’s active user count is nearing the 2 billion mark, the platform offers a huge degree of possibility for programmatic advertisers.
Amobee DSP| Where rich data turns into compelling action.
Bring your audience-first strategy to life and engage with your audience where and when it matter. Use Amobee DSP (formerly Turn DSP) to plan and address your audiences across video, mobile, social, display, and TV networks. Tap into an ecosystem of more than 200 pre-integrated data, technology, and inventory partners. Conduct tests to validate and fine-tune your strategy and tactics before you go to scale. Analyze your results and get full omnichannel, multi-touch, and last touch attribution for every response.
Amobee DSP brings you the advantages of reach and real-time performance as only Amobee can deliver. Amobee algorithms evaluate 4 million ad opportunities per second, providing you with multiple options to engage with your specific audience—at the ideal moment, on any device.
Amobee DSP keeps your brand safe too. In the complex world of programmatic advertising, Amobee keeps you in control. Amobee comprehensive approach to fraud prevention and brand safety means you can always reach the audiences you want with ads that are in view and served in a brand-safe environment. The platform-wide monitoring and blocking solution minimizes your exposure to fraudulent activity. And our built-in brand safety tools let you define your tolerance level, set rules, create whitelists and blacklists, and set up real-time blocking services.
Invitemedia by Google | A smarter, more efficient way to buy media
Invite Media is a high impact demand-side platform that enables advertisers, agencies and agency trading desks to use real-time bidding to buy and optimize online media.
Buyers can use Invite Media's technology to set up and manage automated strategies to help facilitate intelligent buying across all major sources of real-time bidded inventory, all in a single interface. With the ability to apply data from any major source, plus the freedom to create business rules for bidding and optimization, Invite Media gives buyers flexible control over campaign performance.
Top agencies and advertisers rely on Invite Media's transparent universal buying platform, Bid Manager, to use their own and third-party data while gaining efficiency and scale from an integrated workflow and reporting system.
Now backed by Google's global infrastructure, Invite Media provides the reach, scale and speed buyers need to get optimal results.
With Invite Media, you can:
- Connect with your precise audience wherever they are
- Gain full visibility into all costs and sites in your buys
- Set global controls such as universal frequency capping for de-duplicated reach
- Use real-time reporting to gain greater insights into your campaigns and customers
- Streamline your workflow with a platform designed for speed and efficiency
- Leverage the technology, expertise and resources of a proven partner
Videology:
Videology were founded in 2007 by Scott Ferber - also the co-founder of advertising.com - to solve the industry’s marketing challenges in a world where video viewership was fragmenting across screens. Videology’ve always focused on one goal: helping advertisers reach consumers wherever they are watching video or TV.
Today, Videology advertising software is being used by the biggest agencies, trading desks, and media companies around the world to reach consumers with relevant video advertising across screens.
Videology’s global, market-leading software helps Marketers, Agencies and Media Companies manage, measure and optimize digital video and TV advertising to drive better results in today’s converged media landscape.
This specialized software was purpose-built to bring the efficiencies and intelligence of programmatic advertising to the constrained TV and premium video marketplace. Our software solves the unique challenges posed by TV and video advertising – from planning to measurement – all in one simple platform.
Our goal is simple: to deliver better programmatic cross-screen video and TV advertising opportunities for Marketers, Agencies and Media Companies.
The Videology Platform was designed to give Advertisers, Agencies, and Media Companies what they’re looking for: certainty, reach, quality, and connections. With access to all major data and media providers throughout the ecosystem, our advanced software offers cross-screen solutions that combat media fragmentation and drive better results – in fact, Nielsen found that we drive brand lifts 6x greater than the norms they usually see.
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