Floodlight Tag And Re-marketing Tag

	FloodLight Tag	Remarketing Tag
1	A floodlight tag is an image pixel that is created within DFA and resides on the Advertiser’s webpage	A remarket tag is used to remarket or show ads to users who’ve previously visited your website as they browse the Web
2	List of users can only be utilized within DCM and DBM	Remarketing list is prepared which is used for showing ads
3	It allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser’s ads	No such functionality remarketing tags can provide, they just help in targeting right audience
4	They are of two types: Counter and Sales, counter tag is used by advertiser for capturing the activity of users while sales is used to capture specific information about a purchase	There is no type, one type of remarketing tag covers it’s functionality
5	Floodlight tag is a best way to know about your user activity or the effectiveness of the online campaign	Remarketing is a powerful way to stay engaged with your target audience.
6	There is no such division on users can be made.	You can divide users as per the sections of your website they shown interest, like gadget, fashion, sports, etc.
7	It cannot be used for creating audience list	With Remarketing tags you can develop rich and detailed audience
8	It capture conversions associated with users that came in contact with your online campaigns, either by clickor by impression	It captures the user behavior to retarget or remarket the user.
9	Floodlight tag is often used as a container for retargeting and confirmation pixels for publishers.	Remarketing tag also forms a pool of data to target the right audience as per remarket list