Online and Offline Advertising

 Online and Offline advertising may share the same principle, but they each require different  approaches and produce different results. Relying exclusively on one form is not really an option. First thing you need to understand and have knowledge about difference between these two promotional strategies. There are quite a few differences between online and offline advertising.

	Online Advertising	Offline Advertising
1	Online advertising has different ways to  advertise and attract users, but the advertisement remains for a lesser time than offline advertising.	Offline advertising has less ways but a bigger advantage of it’s being physical which people don’t forget easily and usually produces a high quality lead.
2	The reach is too high, you can advertise all over the globe.	The reach is too low in compare to online advertising.
3	Fast process as at any instant you can always check the performance of your advertisements.	The performance of the campaign cannot to be calculated anytime; it’s a slow process and takes time to get the result.
4	Online Advertisers can track if the ad has reached to users and how many users?	In offline there is no way to track if the users heard or saw their advertisements.
5	Time is never a constraint; advertising can be done 24×7.	Time is always a constraint as TV and radio shows are broadcast at a particular time, newspapers are published daily, and magazines weekly or monthly
6	Customization is possible whenever required, change of the content, time, targeting, etc.	It’s not easy and takes time to make any change for the advertisement.
7	Less costly than offline advertising.	Costly, as making billboards, banners, radio advertising all the charges are too high as compared to online
8	Advertisements are shown to right user.	They are shown to all the users no matter they are relevant for them or not.
9	Floodlight tag is often used as a container for retargeting and confirmation pixels for publishers.	Remarketing tag also forms a pool of data to target the right audience as per remarket list